Samantha L. Email & Phone Number

Mclean, Va, Us

Senior Design Manager | Gen AI & Data Experiences (2023-Present)– Horizontal orchestration of program planning across the Commercial portfolio, with data as the underlying foundations to redefine scalable customer and associate platform experiences– Storytelling & vision setting: Identify & define opportunities for shared capabilities with extensibility between lines of businesses, unlocking the potential of real time intelligence & AI use cases from an enterprise lens to culminate in an MVP scope of work.Manager | Card Spend Intelligence & Integrated Payables (2019-2022)– Navigated team through complexities of Card Spending by optimizing for customer spending habits and equipping Ops with data insights for evaluation & decisioning while training up Machine Learning models.– Created spectrum of 2-sided market personas, journeymaps, service blueprints across customer-vendor relationships and associate touchpoints. Synthesized insights through user research to define root gaps and opps– Facilitated ideation exercises & co-creation concepting jams with cross-func partners. Employed prioritization frameworks with VP+ business stakeholders to influence strategy & roadmaps– Launched a 0-to-1 integrated payables pilot in collaboration with the Go to Market sales & onboarding strategy for becoming a customer. Painted North Star destination state vision as we iterated on testing our MVPFounding Principal Designer | Intellix Mobile App, Identity/Access & Enrollment (2016-2019)– Integrated experience value by establishing Research practice and implementing dual track discovery directly into multiple delivery pods on web and mobile apps. Circle of Excellence Award.– Supported design operations as one of the original 3 designers to scale up our team to 75-125+ within our Commercial/Business agile transformation.– Instructed 50-100+ colleagues in design thinking bootcamps; Engaged in external public speaking talks

Oakland, Ca, Us

UI design and UX prototype work on an iOS mobile app collaborating for a client with multiple companies and shops to elevate their product to the next level.

Cincinnati, Ohio, Us

Created an iOS & Android Wells Fargo mobile app to guide and support customers in managing and tracking their savings and spending habits via gamification. Lead visual UI direction working in tandem with a UX designer to whiteboard ideas with project leads in agile sprints.

Austin, Tx, Us

Symphony is a startup with its own SaaS product platform that ties in responsive websites > backend inventory > fulfillment & shipping services all in one cohesive shopper experience – whether in D2C retail or B2B wholesale. Lead numerous responsive website redesign launches for newly onboarded clients via initial site audit & discovery. Created wireframe direction for design vendors to ensure client sites were well-translated for ecommerce UX best practices and scalability. Pushed backend product platform limitations to suggest new features and functionalities in order to drive up customer conversion rates.Luxury Fashion & Apparel: JBrand | Peter Millar | Neff Headwear | The Elephant Pants | Pura VidaConsumables: Gatorade | Early Bird FoodsHome Goods: Nature's Shea | Cuppow

New York, Ny, Us

Transplanting out to the tech mecca of San Francisco, I embarked on a new chapter in my career doing fully interactive experience design work, wearing multiple hats in UX, UI, Dev, and Tech for multiple client requests.Seeded meaningful UX via discovery whiteboard sessions, user personas, sitemapping, and wireframes and prototyping for testing. On the visual front, I have spit out countless iterations of UI design mocks that serve purposeful functionalities that match up to everyday intuitive best practice uses and trends. Techy things: performed light Github pushes for html/css/json code fixes and perform back-end Salesforce sandbox migrations by setting up login permission settings on their Veeva iRep CRM tablet platform. Super solid in keeping technical understanding in the importance of establishing tracking and data analytics up front, I bring BRAINS to the beauty when it comes to experiential design.The fun stuff: organized many chicken and waffles potlucks, played a lot of antics on my poor cubemates, won the halloween costume + pumpkin carving contest, petted puppies, and participated in a Giant band with my secret undiscovered vocal singing talents.

New York, Ny, Us

Snagged my first Art Director job in healthcare advertising to bring my hybrid print and digital skillsets to full bloom. Created full campaign launches, branding redesigns, print collateral, website facelifts, traffic drivers, tradeshow displays and outdoors concepts. Once promoted to Senior Art Director: Spearheaded multiple Amgen and Pfizer brands where I directly advised, partnered, and sold ideas to clients. Lead, managed, and tagteammed with designers, illustrators, and freelancers to launch the first ever Viagra iPad selling tool app.Abbott Dermatology | Amgen Nephrology | Pfizer Viagra

Atlanta, Ga, Us

Flew down to Atlanta for the summer and went on a photoshoot for a new Publix campaign where food designers molded okras, spinach and eggplants into a full on tropical bird. Also went to an audio recording and heard lots of stories about Keisha Cole. Learned a lot about black hair products but never got to try them on myself. Clients reached: Publix | Luster's | BMW | Matlock Website

Brooklyn, New York, Us

Showed multiple renderings of the Jose Cuervo margarita mix lady 10 different ways before clients were happy with the way she looked. Made lots of mood boards and played with boxes and labels. Clients reached: Jose Cuervo | Heineken | Amstel Light | Koleston

New York, Ny, Us

Got into the 4A's MAIP intern program and was flown to Chicago with 15 other interns living and working for multiple agencies... it was like the Real World, but for Ad students. Ate a lot of deep dish, drank a lot of Pepsi (they were our clients) and plastered a 4 walled room with all the route maps for Celebrity Cruises. Clients reached: Pepsi Tava | Quaker Oatmeal Simple Harvest | Celebrity Cruises

Jersey City, Nj, Us

Worked on an AIDS awareness initiative featuring Alicia Keys as an ambassador. Sipped Sagatiba rum for the first time. Clients reached: Keep A Child Alive | Sagatiba Rum

New York, New York, Us

Concepted, executed, and pitched on how to revamp Draft FCB's recruitment program in a group of 15 interns. And we won! The in-house coffee/beer bar was the bomb. Clients reached: Wisk Dual Action | Snuggle | Verizon | Draftfcb Recruitment Revamp

Spent a year silhouetting out hair strands and retouching wrinkles. Mastered the Xacto knife for comp finishes while running on 4 hours of sleep a night finishing up on projects for school! Clients reached: Disney on Ice | Sweet N Low | Sugar in the Raw | Matrix Biolage | Sawgrass Mills