Sam Rodriguez Email & Phone Number

New Hartford, NY, US

As the Senior Director of Corporate Marketing at PAR Technology, I lead our corporate marketing efforts, including event marketing, public relations, social media, and brand development. I formulate and execute comprehensive marketing strategies, provide strategic leadership to a talented team, and collaborate with Sales, Product Development, and Customer.

Carpinteria, CA, US

• Led development and expansion of go-to-market strategy, overseeing a dynamic team responsible for demand generation, brand building, product marketing, partner marketing, and prospect engagement to solidify Procore's.
• Developed and executed comprehensive go-to-market strategies, resulting in sustained average growth of 22% Quarter-over-quarter growth for six consecutive quarters and achieving 135% YoY pipeline growth with only a.
• Led the product marketing team to uncover buyer behaviors, preferences, and pain points. This led to refining product messaging, positioning, and differentiation, resulting in a significant 42% growth in the book of.
• Delivered a 30% reduction in Cost per SAO acquisition and a 52% increase in ROI through cross-functional collaboration, strategic media tactics, and market targeting while implementing a comprehensive global marketing.
• Led content marketing on Construction 4.0, creating thought-provoking content addressing market demand for understanding construction technology adoption benchmarks with Procore solutions.
• Formulated a strategic marketing plan and effectively directed a team that consistently achieved a remarkable customer acquisition cost ratio of $3.2 for every $1 invested.

Retiro, Ciudad Autónoma De Buenos Aires, AR

• Led marketing planning, execution, and strategy for 30+ brands and lead-generation clients in the US and Latin America, overseeing digital, search, social, creative, direct response media placement, and PR teams..
• Set research and data-driven process to quantify integrated campaign efforts across all client hubs, maintaining reporting, measurement, and planning structure for all agency and client stakeholders, which improved.
• Led multi-channel strategic direction and execution campaign teams implementing paid social, paid search, earned media/PR, programmatic display, and sponsored content campaigns for clients in local, regional, and.
• Increased agencies’ revenues by over 84% (2019 - 2021) by identifying sales team and local/regional office advertiser category strengths/expertise, setting sales pipelines to match that proficiency, and centralizing.
• Reformatted client-facing and sales team’s approach for prospecting new business by positioning agencies as market knowledge experts by providing the most current consumer behavior, competitive data, and real-world.

Winter Park, Florida, US

• Serve as single point of accountability for the timely, accurate and efficient execution of advertising commitments for all Bonnier Corporation brands across all digital, video, print and social channels. Manage the.
• Established an internal customer focused brand structure group, made up of campaign managers, ad specialists and marketing staff that focused on quote-to-cash campaign success that improved client metric delivery.
• Having inherited a dysfunctional digital campaign management process, rapidly set metrics to identify problem areas to address solutions, established customer service training and set an onboarding process with other.
• Implemented and trained team members in tools including Salesforce Lightning, JIRA, and AdPoint to improve cross-departmental communication, minimizing multiple entries of information and tracking progress and success.

Miami, Florida, US

• Top Adviser to clients and management in marketing strategy, media planning, media buying, public relations, event planning, and online marketing.
• As the Chief Strategy Commercial consultant, I counseled the budgets that go into advertising, digital, media planning, search, communications initiatives, and public relations campaigns and constantly found ways to.
• Conducting elaborate research and analyses on competitors, market requirements, business demands, and national budgets to plan for the future budgets and resources for the organization.
• Staying focused on maintaining our reputation as quality service providers, maintaining punctuality and discipline on timelines, and providing accurate deliveries.
• Holding regular meetings with all team members, conducting training sessions, mentoring, and motivating them to perform for the larger organizational goals.
• Listening to feedback from team members and implementing the same to ensure all the latest technologies are implemented.

• Guided agency planning processes at Home Run Media, helping in scaling up e-Commerce businesses through data-driven media planning and media partnership development.Used research to uncover best media vehicles to.
• Coordinating with media channels, agencies and companies to strategize the campaigns we ran for our reputed clients.
• Steering ahead of the competition in this field and consistently directing the marketing teams to focus on delivering unique and accurate results.
• Developing new business, negotiating contracts, and conveying clients’ expectations and timelines to my teams.
• Last but not the least, acting as mentor/coach, motivator and as a driver for key creative and technical changes within the organization.

• Led agency teams for all strategic planning and integration initiatives for PokerStars.net, Wix.com, Premier Care, Medical Alert, and other agency clients, keeping detailed weekly dashboards and managing deliverables.
• Centralized media budgets to lead clients’ up-front, scatter, content, and product integration negotiations in the US, Canadian, EMEA, APAC, and Latin American markets, reducing media costs by 35%. This included.
• Built multi-channel media strategy for PokerStars.net, increasing player acquisitions by 40% while decreasing PY media costs by 8% using direct response and brand response methodologies.
• Built the agency’s online capabilities by initiating, negotiating, and managing major partnerships with FoxSports.com and ESPN.com, implementing performance-based campaigns for all clients, and increasing registered.

Miami, Florida, US

Managed agency’s creative, media, and public relations teams in the development of communication strategies and increased agency billings 25% within first 12 months. Developed and implemented policies and procedures to maximize company’s performance and profitability. Maintained close relationships with key corporate clients and became close adviser to.

London, GB