As the Senior Director of Corporate Marketing at PAR Technology, I lead our corporate marketing efforts, including event marketing, public relations, social media, and brand development. I formulate and execute comprehensive marketing strategies, provide strategic leadership to a talented team, and collaborate with Sales, Product Development, and Customer Success teams to optimize initiatives.

Led development and expansion of go-to-market strategy, overseeing a dynamic team responsible for demand generation, brand building, product marketing, partner marketing, and prospect engagement to solidify Procore's position as the premier global construction management platform. Collaborated with regional teams to strategically position brand products, foster market demand, and exceed pipeline targets. Leveraged platforms like Marketo, Adwords, and Social Media for multi-channel campaign launches, increasing lead generation and brand visibility. Utilized SFDC data to refine lead management, reporting accuracy, and campaign attribution.• Developed and executed comprehensive go-to-market strategies, resulting in sustained average growth of 22% Quarter-over-quarter growth for six consecutive quarters and achieving 135% YoY pipeline growth with only a conservative 5% annual budget increase• Led the product marketing team to uncover buyer behaviors, preferences, and pain points. This led to refining product messaging, positioning, and differentiation, resulting in a significant 42% growth in the book of business in just 18 months.• Delivered a 30% reduction in Cost per SAO acquisition and a 52% increase in ROI through cross-functional collaboration, strategic media tactics, and market targeting while implementing a comprehensive global marketing attribution methodology to resolve sales funnel issues and achieve record-setting HVMQLS, SQLS & SAOS volumes.• Led content marketing on Construction 4.0, creating thought-provoking content addressing market demand for understanding construction technology adoption benchmarks with Procore solutions.• Formulated a strategic marketing plan and effectively directed a team that consistently achieved a remarkable customer acquisition cost ratio of $3.2 for every $1 invested.• Crafted a partner marketing strategy and spearheaded the team responsible for launching collaborative initiatives with channel partners.

Led marketing planning, execution, and strategy for 30+ brands and lead-generation clients in the US and Latin America, overseeing digital, search, social, creative, direct response media placement, and PR teams. Served as the primary customer liaison for strategic planning, coordinating deliverables with stakeholders and agencies, and established commercial strategies to align with the agency's and client's direction in the USA and Latin America while adapting to local market needs. (Clients included – Tech/B2B: Veeam Software, Diligent Corp., Panasonic Toughbook, eFax.com – Real Estate Developments: Biscayne Beach Residences, The Grove Residences, Privé at Island Estates, Terra Group – Hospitality: Marriott, JetBlue, Hard Rock Café - Other: Fanduel.com, TikTok, University of Miami, Ricola, Rollins College, UFC FightPass, Safilo. **QUIROGA Aquired Plabu Media • Set research and data-driven process to quantify integrated campaign efforts across all client hubs, maintaining reporting, measurement, and planning structure for all agency and client stakeholders, which improved client consumer acquisition by 26% on average. • Led multi-channel strategic direction and execution campaign teams implementing paid social, paid search, earned media/PR, programmatic display, and sponsored content campaigns for clients in local, regional, and international markets, improving Cost Per Acquisition by over 23% on average across all clients.• Increased agencies’ revenues by over 84% (2019 - 2021) by identifying sales team and local/regional office advertiser category strengths/expertise, setting sales pipelines to match that proficiency, and centralizing sales support efforts using SalesForce software. • Reformatted client-facing and sales team’s approach for prospecting new business by positioning agencies as market knowledge experts by providing the most current consumer behavior, competitive data, and real-world scenarios.

Serve as single point of accountability for the timely, accurate and efficient execution of advertising commitments for all Bonnier Corporation brands across all digital, video, print and social channels. Manage the corporate advertising ecosystem, with oversight and management of direct and programmatic ad networks, social media and email products, as well support print production. Directed a team of ad specialists to assist in detailed inventory projections, managing client orders, responding to RFPs, managing advertising creative, billing, tracking and reporting.• Established an internal customer focused brand structure group, made up of campaign managers, ad specialists and marketing staff that focused on quote-to-cash campaign success that improved client metric delivery significantly. • Having inherited a dysfunctional digital campaign management process, rapidly set metrics to identify problem areas to address solutions, established customer service training and set an onboarding process with other departments that minimized issues from 30% of all campaigns to under 2% in 6 months.• Implemented and trained team members in tools including Salesforce Lightning, JIRA, and AdPoint to improve cross-departmental communication, minimizing multiple entries of information and tracking progress and success of the life of a campaign.On Contract for Plabu Media Communications ** Later Called Quiroga Media)

Top Adviser to clients and management in marketing strategy, media planning, media buying, public relations, event planning, and online marketing. •As the Chief Strategy Commercial consultant, I counseled the budgets that go into advertising, digital, media planning, search, communications initiatives, and public relations campaigns and constantly found ways to save costs and reap high rewards and benefits for the organization.•Conducting elaborate research and analyses on competitors, market requirements, business demands, and national budgets to plan for the future budgets and resources for the organization.•Staying focused on maintaining our reputation as quality service providers, maintaining punctuality and discipline on timelines, and providing accurate deliveries.•Holding regular meetings with all team members, conducting training sessions, mentoring, and motivating them to perform for the larger organizational goals.•Listening to feedback from team members and implementing the same to ensure all the latest technologies are implemented.•Attending world-class conferences, meeting top leaders in the same business, and presenting ourselves as a global organization capable of serving top-notch organizations.

Guided agency planning processes at Home Run Media, helping in scaling up e-Commerce businesses through data-driven media planning and media partnership development.Used research to uncover best media vehicles to propel client goals and drive response. Putting strategy skills and market relationships to help Home Run Media’s clients get a sizable advantage over the competition. Provided team with budget parameters based on qualitative, behavioral and ongoing campaign response analytics.Accomplishments included:• Coordinating with media channels, agencies and companies to strategize the campaigns we ran for our reputed clients.• Steering ahead of the competition in this field and consistently directing the marketing teams to focus on delivering unique and accurate results.• Developing new business, negotiating contracts, and conveying clients’ expectations and timelines to my teams.• Last but not the least, acting as mentor/coach, motivator and as a driver for key creative and technical changes within the organization.

Led agency teams for all strategic planning and integration initiatives for PokerStars.net, Wix.com, Premier Care, Medical Alert, and other agency clients, keeping detailed weekly dashboards and managing deliverables with all stakeholders, handling an annual marketing investment of over $50 Million. Successfully executed creative applications using client data, research, and noting key objectives such as maintaining strong web-response volume. Achieved this by co-producing content generation and spearheading negotiations with major media companies like ESPN, NBC, and Fox Sports.Clients –Hard Rock Cafe, PokerStars.net, Wix.com, Quibids.com, Premier Care in Bathing, Akin Mears Law, Medical Alert•Centralized media budgets to lead clients’ up-front, scatter, content, and product integration negotiations in the US, Canadian, EMEA, APAC, and Latin American markets, reducing media costs by 35%. This included programming and exclusivity variables with ESPN, FOX, CBS, Comcast, and other major media companies.•Built multi-channel media strategy for PokerStars.net, increasing player acquisitions by 40% while decreasing PY media costs by 8% using direct response and brand response methodologies. •Built the agency’s online capabilities by initiating, negotiating, and managing major partnerships with FoxSports.com and ESPN.com, implementing performance-based campaigns for all clients, and increasing registered players by over 80%.

Managed agency’s creative, media, and public relations teams in the development of communication strategies and increased agency billings 25% within first 12 months. Developed and implemented policies and procedures to maximize company’s performance and profitability. Maintained close relationships with key corporate clients and became close adviser to high-level managers. Managed and developed branding, communications and media strategies for all agency clients. Clients included – Bimini Bay Resort and Marina, Las Terraza’s Resorts and Residences, ComeLivePanama.com - Provivienda Group, Medical Research, National Life of Vermont, Prestige Builders Group, Baptist Hospital.