Sam Thompson Email & Phone Number

My role as Associate Head of Acquisition and Products is to lead on mass fundraising communications and propositions that recruit new NSPCC supporters. The NSPCC relies on the majority of it's voluntary income donations from the public, which is motivating our strategy for innovation and growth in Acquisition activity. My responsibilities broadly cover leadership and the development of a team of professional fundraisers across three areas; Products, Acquisition and our Online Shop. Members of the team work cross departmentally with colleagues across the organisation to work towards our strategic objectives for income generation.The team covers both the development and marketing new products for individual supporters whilst managing a portfolio of existing supporter propositions we promote to mass audiences. Creating a commercially viable range of ways in which supporters can support by utilising using best practices will be critical. As one of the UK's largest charities seeking mass engagement, this requires significant support from external suppliers in creative and media backgrounds, as well as from our delivery partners.

London, United Kingdom

Managing a team of Senior and Executive fundraisers, my role is responsible for mass fundraising campaigns, appeals and techniques that drive the acquisition of new supporters. I collaborate develop relationships with creative, technology and media agency partners to deliver campaigns across DRTV, Paid Social, PPC, Inserts, Doordrops and across the wider marketing mix.The team is accountable for efficient investment in and operational performance of recruitment activities to Cash, Regular Giving, Lottery, Legacy Giving, Value Exchange and other individual giving products/propositions.

London, United Kingdom

Managed mass new supporter recruitment through digital channels for the NSPCC. This role covered our ongoing recruitment onto our Regular Giving and Cash programs, as well as delivering specialised marketing campaigns across our other public fundraising propositions including weekly lottery, legacy giving and our value exchange products such as Letter from Santa and the PANTS activity pack. By working with our internal Digital team, propositions team and our external media and creative agencies, we are able to push to deliver new propositions and digitally led solutions which help us to achieve both meaningful, regular engagement with prospective supporters, by telling the stories of how our work protects children. Whether by delivering content built to be impactful in online environments, harnessing methods of online giving that align with supporters lifestyles and interests, or giving individuals new reasons to support us, I champion the pushing the expectations of what digital fundraising can deliver.

London, United Kingdom

Managing a team of planners, my role was focussed on delivering growth, innovation and excellence of our clients marketing activities, delivering media planning, campaign setup, optimisation, analysis and general management of campaigns to a high standard.My responsibilities took into account the individual and group training, as well as ensuring our ongoing team output (i.e. media plans, campaign management, post-campaign analysis etc.) was of the standard of quality and expected by our clients. In order to achieve these goals, it was about ensuring that our processes, resources and templates for campaign management, planning, reporting, finance and optimisation were easily accessible, understandable and continually being updated to suit the expanding needs of our team and our clients.This role was significant step up in my professional development, allowing me to deliver new processes which were proven to deliver more effective marketing campaigns for our clients, and help grow the talents of our media planners. It also help me work more closely with stakeholders around the agency, working with a creative, communication, technology and strategy teams on a regular basis. This was great experience I have taken forward into making change happen through wider collaboration.

London, England

Working on a number of high profile clients across FMCG, non-profit, automotive, energy and beverage brands, my role focussed on media planning, setup, running and reporting of paid social activity. This involved developing close ties to media owners across social media networks, working with our client communications, PPC, SEO and XMP teams and liaising with creative agencies, tech partners and clients in order to deliver outstanding campaigns.On a longer-term level I supported research and development within the paid social team in order to identify new opportunities and processes for delivering innovative and effective paid social activities. This involved analysing performance across all of our clients activity on a regular basis in order to identify clear trends across ad formats, social channels, audiences and bidding approaches which can inform our best practise approaches and guidance we provide as a specialist team.This role gave me the opportunity to develop my confidence in working with clients and senior stakeholders effectively, and put me in a privileged position to deliver excellent work on a regular basis for innovative and well regarded clients. By working primarily on direct response campaigns, I was able to quickly improve my skills in hands-on campaign optimisation, performing regular data analysis which would allow me to make sound recommendations which I could action with the support and recognition of my managers, internal comms planners and client stakeholders.

London, United Kingdom

Moving from my previous role in the Social Media team at Web Liquid/House of Kaizen, I joined the highly skilled digital media team at House of Kaizen as a Junior Planner working across several clients.My role focused on planning, setup, optimisation and analysis of digital marketing campaigns - delivering results back clients and working with media owners to get the most out of our performance marketing activities. This experience gave me daily exposure to media planning and buying, creative testing, marketing strategy, data analysis and pre/post campaign research which I took into future roles.It also gave me an opportunity to develop my project management, analytical skills, technical understanding of industry standard software and general digital media experience.

London, United Kingdom

As the Social Media Associate at Web Liquid, I was responsible for supporting my team and the wider company in developing and refining our business proposition for social media marketing which we would present to our clients. A core focus of doing this was on frequently delivering actionable insight from social media data listening, which required managing and growing our relationships with key technology partners across both social media channels and social media monitoring tools. Day-to-day, the client work that I produced was derived from searching conversation online, identifying key metrics and reporting these directly back to clients as part of bespoke campaign reports. In the wider context of the agency, I worked to support teams in new business acquisition and also cross-agency skills sharing.This role gave me valuable experience in working collaboratively with different stakeholders within an organisation to deliver on client projects, as well as early exposure to the delivering data driven solutions that can be identified through online behavioural research.

London, United Kingdom

In my first professional role after leaving university, I worked closely with the social media team at House of Kaizen(formally known as Web Liquid), providing a supporting position in client work, consumer engagement audits, strategy development and new business proposals. For the Direct Response Team, who managed the media planning and buying for a major car hire company, I assisted in producing weekly reports across five European markets on digital display campaigns. This required excel skills, a clear understanding of campaign objectives and ability to communicate trends as part of commentary our client could interpret and action with confidence. I also worked on affiliate marketing management for the same client via the use of Commission Junction affiliate network, giving me extensive hands on exposure to managing a performance marketing campaigns I would go on to use in my role in the Digital performance team at Web Liquid and then at OMD UK. I also had a a range of general office responsibilities which included:- Answering and transferring calls- Forwarding messages- Organising staff events/celebrations- Inducting new interns

Working as a DJ for the Leicester Student Radio Station with a two-hour weekly show. Involved in planning the show's content, and music before hosting the program.

Communication, Media And Society Bsc (Hons), Marketing, Advertising, Media

Activities and Societies: Band and Gig Society, LUSH Radio2:1

A And As Levels, Geography, Ict, Government & Politics, General Studies, Graphics

Activities and Societies: Fair Trade shop, Duke of Edinburgh Award groupGeography - C, ICT - C, Government & Politics - C, General Studies.

Gcses, Geography, History, I.T., English, Maths, Science, French, Graphic Products, R.E.

Activities and Societies: Cricket Team10 GCSEs: Grades A-C