Marketing Manager
Entity Group Ltd
Headed marketing department across UK, UAE and South Africa territories. Effectively managed brand development, content and message definition, country websites, keynote presentations, client references, demand generation, social media and PR. Conducted conference sponsorship, including Gartner Master Data Management Summit, Gartner Symposium, FIMA (Financial Information Management) and Middle East events.Notable Contributions- Successfully planned and coordinated the marketing strategy, market research, market segmentation, and marketing budget management of £350,000.- Directed marketing programme and project delivery across multiple territories and verticals (FS&I, Pharmaceutical, Government).- Actively contributed in a group innovation / prototype of a highly scalable graph analytics engine. Conducted market and patent research, user experience testing, storyboarding, use case analysis, and conceptualisation.- Delivered enterprise software marketing for master data management products - co-marketing campaigns alongside vendors IBM and Informatica (Citizen / Customer Centric campaigns).- Delivered industry foresight / C-Level thought leadership across the government, telco, pharmaceutical, and finance and insurance sectors. Whitepapers include: - “Why Master Data Management Projects Fail and what this means for Big Data”; - “Data Governance – a luxury or necessity in Financial Services”; - “Rising to the Digital Challenge - An Enterprise Vision of Information Management for Pharmaceutical Companies”.- Facilitated foresight services through analysing the emerging technology landscape, and key trends to affect the company's offerings; effectively suggested around Big Data, the Internet of Things, Artificial Intelligence, and Blockchain technology.