Samantha Ting Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

Seattle, Washington, United States

• Devised and led a mixed-methods research roadmap directly informing product and business strategies to optimize educational and employment outcomes for 23K+ community members, in partnership with leadership across.
• Enhanced data-driven product decision-making across teams by coaching junior researchers, product managers, and designers on conducting light research
• Drove feature prioritization on a BIPOC mentorship platform by synthesizing insights from 18 user interviews and 2 surveys on success indicators and pain points in mentorship
• Improved the usability of the new corporate website by leading heuristic evaluations and 7 usability tests over 5 days, distilling concrete and prioritized recommendations for design colleagues

Seattle, Washington, United States

• Defined user-centered design principles for an AI-powered omnichannel tool for 17K+ service reps by leading 5 contextual inquiries, jobs-to-be-done workshops, and 5 rapid concept evaluations
• Secured enthusiastic executive buy-in on the proposed strategy through frequent stakeholder consultations to deliver a strategic roadmap and service blueprint closely aligned with client’s core business objectives

• Revamped the national end-of-life planning experience for 1.2mil+ users at both strategic and touchpoint levels through extensive stakeholder co-design
• Shaped the user experience and content design for an online legacy planning tool through 15 interviews, 5 usability tests, and 8 participatory workshops with end-users, healthcare professionals, service providers, and.
• Iterated on prototypes for a conversation card game on palliative care by leading 5 playtests, culminating in a product roadmap for client’s implementation

Singapore

• Built and led 3 junior researchers in an internal user research consultancy, managing mixed-method research roadmaps and data analytics across 9 policy areas concurrently
• Influenced state leadership decisions on a national labor policy to improve the wages and safety for 234K+ low-wage workers as the sole researcher responsible for research design, vendor management, and synthesis of 6.
• Increased organizational customer satisfaction by designing and analyzing monthly surveys of 1.5K citizens, providing actionable insights through advanced analytics ( time series, segmentation and cluster analyses) and.
• Launched 8 community-led programs by spearheading a 6-month co-creation program with 54 participants from people, public, and private sectors to improve employment outcomes and public appreciation for low-wage workers
• Reduced turnaround time for rapid research by 7% by piloting the organization's first internal testing panel with citizens, employers, and labor representatives

Singapore

• Managed social media strategy and content creation for the Prime Minister of Singapore
• Orchestrated ground operations for high-level diplomatic events, facilitating strategic interactions between heads of state and international stakeholders to advance key foreign policy objectives

Singapore

- Drove the use of data science, surveys and focus groups in designing multi-million dollar campaigns, significantly improving ROIs in public trust and perception of national policies- Improved productivity for a department of 40 employees by leading generative research, usability testing, and training for an internal rostering tool, resulting in 30+.

New York, United States

- Led fellow research assistants in study moderation, data coding, and analytics to support PhD candidates' research on Shared Reality Theory in the Higgins Lab- Designed a two-phase study on shared reality formation on social media that culminated in a poster presentation at the Society for Personality and Social Psychology Conference (2018)

• Prepared press kits and secured positive coverage for the launch of a new shopping duplex for DFS Singapore
• Actively monitored daily press coverage for several accounts to produce summary and analysis reports for clients.
• Penned client biographies for their press kits and publicity materials.
• Drafted a travel advertorial for a leading budget airline company in the Southeast Asia region

Singapore

• Conducted media and social media analysis to understand public sentiments towards major news & current affairs
• Tracked media coverage of celebratory events for Singapore’s Golden Jubilee
• Devised a crisis communication SOP for Singapore’s National Day Holiday events
• Curated content for a documentary book for Singapore’s Golden Jubilee celebrations

Singapore

• Managed media correspondences and compiled a comprehensive media kit for an internationally renowned bar in Singapore
• Collated contacts and material, and corresponded with creative personnel for cocktail book
• Identified key media outlets for press release dissemination for one of Singapore's first tele-health startup
• Drafted media advisory for venture capital firm
• Actively tracked media coverage and helped produce a summary PR report

• Aided customers in searching for books and book orders, in both English and Japanese
• Offered book recommendations based on customer's needs and age group
• Maintained order in designated department for ease of browsing

Singapore

• Tutored GCE 'A' Level Chemistry

Singapore

• Planned and taught a for-credit course on science communication to 9th Grade / Secondary 3 students
• Mentored students on lab safety, chemistry concepts, and best practices for communicating complex ideas at various levels of understanding

Singapore

Designed and hosted science shows for the SSC's guests, ranging from young students to academics, to communicate complex science concepts in fun, engaging ways.

Master'S Degree, Human-Computer Interaction + Design

Activities and Societies: - Admissions Ambassador - Graduation Speaker

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: • President of the Singapore Students Association (2016) • Columbia Japanese Language Club • CU Harmony (Chinese.

High School Diploma, Major With Honors In Biology, Chemistry And Physics; Major In Mathematics

Activities and Societies: Chemistry Interest Group (President) Chinese Orchestra (Vice-President) Module Instructor