Sam Tomlinson Email & Phone Number

On 1 September 2024 I’m delighted to say that I and all our Marketing & Media team joined MediaSense. Previously, I was PwC's Media leader for the UK, where I set up and led PwC’s multi-award-winning Marketing & Media team. Our services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics. We remain a neutral independent party committed to delivering trust and insight across the marketing and media ecosystem.In the past three years we published two globally acclaimed studies into programmatic advertising, verified audience data for broadcasters and publishers, undertook hundreds of media audits across the globe, ran major media agency pitches across 50+ markets, and publicly verified campaign delivery for addressable TV and digital out-of-home. Our team is also responsible for the 6-monthly IAB/MediaSense Digital Adspend Study in the UK. In 2021 I was recognised as one of Campaign’s "40 Over 40" influential figures in UK media. Outside PwC I am a Trustee and Finance & Audit Committee Chair of the charity Media Trust (https://mediatrust.org/).I'm married with two children; when work and family permit I "enjoy" running ultra-marathons.https://www.campaignlive.co.uk/article/defend-brand-marketing-budget-downturn/1816674https://www.warc.com/newsandopinion/opinion/Inside_ISBA_and_PwCs_second_programmatic_supply_chain_study/6069https://www.isba.org.uk/system/files/media/documents/2023-01/ISBA%20%20PwC%20programmatic%20supply%20chain%20study%20II%20%28summary%29-%2018%20January%202023.pdfhttps://shows.acast.com/jcdecaux/episodes/learn-the-language-of-the-cfo-for-success-in-the-boardroomhttps://the-media-leader.com/revealed-mediatel-media-research-awards-winners/https://www.adtechheroespodcast.com/episodes/13https://wfanet.org/knowledge/item/2021/05/10/WFA-Presidents-Awards-recognise-exceptional-industry-initiatives-around-the-worldhttps://site.adform.com/knowledge-center/webinars/the-future-of-programmatic-without-third-party-cookies-20-minute-qa-with-sam-tomlinson-pwc/https://adassoc.org.uk/our-work/powering-up-uk-advertising/https://mediatel.co.uk/news/2020/07/06/programmatic-supply-chain-transparency-study-reflections-one-month-on/https://www.isba.org.uk/media/2424/executive-summary-programmatic-supply-chain-transparency-study.pdfhttps://www.campaignlive.co.uk/article/media-industry-lead-example-wants-thrive/1671456https://mediatel.co.uk/newsline/2019/01/02/the-year-ahead-reasons-to-be-positive/

Listed skills include Media Assurance And Audit.