Sam Tomson Email & Phone Number

Brisbane, QLD, AU

Bowen Hills, Queensland, AU

- Leading brand strategy across Ladbrokes and neds to drive customers acquisition and turnover, while growing our brand power and equity measures and deciding on allocation of marketing budgets across brands and channels- Collaborated with multiple agencies and cross-functional teams to deliver successful advertising and media campaigns and initiatives..

Bowen Hills, Queensland, AU

• Implemented a customer segmentation strategy in collaboration with Kantar to enhance targeting efforts across media, creative, and product, resulting in accelerated growth in focus segments.
• Introduced the annual brand planning process, fostering better forward planning and cross-business collaboration, subsequently expanding to other markets.

Melbourne, VIC, AU

• Led marketing efforts for Coles brand products, driving sales and brand equity measures.
• Collaborated with product development team to guide innovation and packaging improvements.
• Transformed Coles Finest brand, achieving +20% YonY sales growth through brand reset and new positioning.

Melbourne, Victoria, AU

• Executed a collaboration with French master crystal house Saint-Louis that has since generated over $10m incremental to the business. The launch was subsequently deemed the winner of a global award for TWE NPD of the.
• Developed and launched a company first initiative selling premium wine by the barrel that delivered an incremental $2m per year, including for the first time an experiential program for high net worth individuals to.
• Introduced a major global packaging upgrade to support a substantial cost-price increase that drove increased consumer liking, purchase intent and perceived point of difference in the category
• Developed and implemented a series of global events (>$1m budget) with all KPO’s delivered in a high pressure environment

Melbourne, Victoria, AU

Global Brand Manager for Penfolds

Paris, FR

• Lead marketer for the fastest growing division in L’Oreal, growing at the time more than 60% through one brand- La Roche-Posay.
• Manage and develop 3 direct reports, whilst acting as sales manager, and work with multiple state managers and report into the divisional GM. A real start-up feel to the division with a need to get stuck-in to the.
• Delivered the largest media spend burst on the brand and most localised initiative, that subsequently won a global L’Oreal award

Paris, FR

• Delivered double digit sales growing in year 1 and year 2 in a stagnant fragrance market through bringing innovation to market in a more impactful way
• Led the team responsible for the biggest women’s fragrance in the history of L’Oreal Luxury- Giorgio Armani Si. With continued focus it became the 3rd biggest female fragrance in Australia, the highest national ranking.
• Secured unprecedented partnership and in-store access with Myer to launch the biggest ever Mother’s Day female fragrance in 2014- Viktor & Rolf Bonbon through exclusivity, unparalleled customer engagement and creating.

Slough, Berkshire, GB

New Brunswick, NJ, US

Undergraduate Degree, Bsc Management Sciences

Education record