Monitoring and Controlling the oRTB Media-Buying Process:• Strategic Business Development: Built and maintained relationships with key strategic advertisers and publishers (e.g., InMobi, MobFox, LoopMe, Moloko, Algorix, Verve, Smaato) within the programmatic industry.• Partner Integration: Managed the onboarding process for new partners, ensuring smooth and seamless integration into the company's internal ecosystem.• Account Management & Client Relations: Oversaw partner accounts, fostered strong relationships, and conducted regular strategic calls with key account stakeholders to align on goals.• Ad Operations Management: Delegated and guided daily ad operations tasks to a dedicated employee while collaborating on critical aspects such as optimization strategies and invalid traffic (IVT) control to maximize campaign effectiveness.• Compliance Management: Regularly updated ads.txt and sellers.json files to ensure full industry compliance and transparency.• Financial Management: Actively handled monthly billing and partner payments to maintain financial accuracy and timeliness.

• Integrated and grew the key accounts of partners.• Strategically managed and up-sold key accounts (both publishers and advertisers) to achieve and exceed business targets.• Troubleshot and solved the tech issues with partners at all levels (integrations, bug reports, discrepancies, day-to-day ad implementations).• Grew and optimized strategic accounts/campaigns launched in third-party ad servers.• Researched and analyzed business trends to meet partners' KPIs.• Achievements: Developed PubMatic account from $50,000/month to $270,000/month.

• Built and executed impactful business relationships with new and existing partners, including Ad Exchanges, Ad Servers, and SSPs• Led the integration and implementation tests with Advertisers (GAM, pre-bid, oRTB technologies)• Collaborated closely with customers to help them achieve their business goals • Proactively created and delivered upsell proposals through regularly scheduled calls and quarterly business reviews• Collaborated with Legal, BizDev, AM, Ad Ops, and Product teams• Hands-on management of GAM360, as well as all other monetization-related platforms

• Successfully engaged partnerships with new Advertisers, including SSPs and Ad Exchanges• Closed the direct deals with partners and developed already existing accounts• Monitored, analyzed, and optimized online campaigns according to customer needs• Implemented revenue strategies through data-driven analysis

• Effectively managed a portfolio of accounts with a focus on renewals and upsell conversations • Established and expanded relationships with customers, becoming their trusted advisor and serving as the primary point of contact.• Managed the day-to-day optimization and analysis of revenue performance to identify opportunities for sales growth• Analyzed account data reports to identify opportunities to increase sales and retain existing customers• Optimized performance and implemented strategic improvements to meet the client's KPI• Managed an ad ops team (5 members) in a remote connection; handling, guiding, and troubleshooting

• Developed, optimized, and expanded accounts by exploring the publishers' needs• Analyzed daily performance using a variety of platforms• Optimized video campaigns in real-time to maximize revenues and reach the needed KPIs• Manage the preparation and presentation of performance reports and market insights to partners to further support growth opportunities and recommendations.

• Created new relationships with potential partners in the Gaming industry• Recruited new affiliates from the initial stages• Coordinated the launch of all test campaigns on a CPA and revenue share basis• Tracked and reported site metrics (QA testing of the tracking system, landing pages, new versions of websites, etc.)

• Generated revenue from paying customers to achieve sales• Handled customer complaints and provided appropriate solutions