Ira Bini Email & Phone Number

Ramat Gan, IL

Tel Aviv, IL

• Monitoring and Controlling the oRTB Media-Buying Process:
• Strategic Business Development: Built and maintained relationships with key strategic advertisers and publishers (e.g., InMobi, MobFox, LoopMe, Moloko, Algorix, Verve, Smaato) within the programmatic industry.
• Partner Integration: Managed the onboarding process for new partners, ensuring smooth and seamless integration into the company's internal ecosystem.
• Account Management & Client Relations: Oversaw partner accounts, fostered strong relationships, and conducted regular strategic calls with key account stakeholders to align on goals.
• Ad Operations Management: Delegated and guided daily ad operations tasks to a dedicated employee while collaborating on critical aspects such as optimization strategies and invalid traffic (IVT) control to maximize.
• Compliance Management: Regularly updated ads.txt and sellers.json files to ensure full industry compliance and transparency.

Herzilya, Tel Aviv, IL

• Integrated and grew the key accounts of partners.
• Strategically managed and up-sold key accounts (both publishers and advertisers) to achieve and exceed business targets.
• Troubleshot and solved the tech issues with partners at all levels (integrations, bug reports, discrepancies, day-to-day ad implementations).
• Grew and optimized strategic accounts/campaigns launched in third-party ad servers.
• Researched and analyzed business trends to meet partners' KPIs.
• Achievements: Developed PubMatic account from $50,000/month to $270,000/month.

Tel Aviv, IL

• Built and executed impactful business relationships with new and existing partners, including Ad Exchanges, Ad Servers, and SSPs
• Led the integration and implementation tests with Advertisers (GAM, pre-bid, oRTB technologies)
• Collaborated closely with customers to help them achieve their business goals
• Proactively created and delivered upsell proposals through regularly scheduled calls and quarterly business reviews
• Collaborated with Legal, BizDev, AM, Ad Ops, and Product teams
• Hands-on management of GAM360, as well as all other monetization-related platforms

Tel Aviv, IL

• Successfully engaged partnerships with new Advertisers, including SSPs and Ad Exchanges
• Closed the direct deals with partners and developed already existing accounts
• Monitored, analyzed, and optimized online campaigns according to customer needs
• Implemented revenue strategies through data-driven analysis

TEL AVIV, IL

• Effectively managed a portfolio of accounts with a focus on renewals and upsell conversations
• Established and expanded relationships with customers, becoming their trusted advisor and serving as the primary point of contact.
• Managed the day-to-day optimization and analysis of revenue performance to identify opportunities for sales growth
• Analyzed account data reports to identify opportunities to increase sales and retain existing customers
• Optimized performance and implemented strategic improvements to meet the client's KPI
• Managed an ad ops team (5 members) in a remote connection; handling, guiding, and troubleshooting

TEL AVIV, IL

• Developed, optimized, and expanded accounts by exploring the publishers' needs
• Analyzed daily performance using a variety of platforms
• Optimized video campaigns in real-time to maximize revenues and reach the needed KPIs
• Manage the preparation and presentation of performance reports and market insights to partners to further support growth opportunities and recommendations.

• Created new relationships with potential partners in the Gaming industry
• Recruited new affiliates from the initial stages
• Coordinated the launch of all test campaigns on a CPA and revenue share basis
• Tracked and reported site metrics (QA testing of the tracking system, landing pages, new versions of websites, etc.)

• Generated revenue from paying customers to achieve sales
• Handled customer complaints and provided appropriate solutions

Master Of Marketing, Marketing And Human Resouces

Bachelor Of Marketing, Marketing And Human Resources