Product Marketing Manager - Choreo | Senior Lead Marketing Officer
Current- Maintain and keep up-to-date product positioning and messaging- Research and identify the ideal customer profile- Research and identify competitors- Develop and execute a go-to-market strategy that helps to improve product usage, retention rate, and conversion to paid customers- Collaborate with marketing, sales, and product teams to create the required resources needed for the GTM strategy- Track weekly analytics that will help inform the GTM strategy- Help create training and certification for the product- Develop customer relationships and create referenceable customer stories- Keep track of product roadmap, feature updates, and content calendar- Work with the developer relations team to closely align the GTM strategy with DevRel- Create a quarterly newsletter to be sent to the interest group- Enable account management teams to help generate revenue