- Providing tactical marketing and automated campaign execution and split testing support- Building multi-channel campaigns across email, SMS, push notifications, and in-app messages in Braze- Jumping into code to create email templates or add custom events and event properties to support conditional logic and personalisation- Working with engineers to develop events and APIs to deliver campaigns as designed- Working with stakeholders to define audiences using Segment, Looker, and SQL- Analysing and reporting on campaign metrics and results through our product analytics platform, Mixpanel

Duties and responsibilities:- Collaborating with Sales and Marketing to identify customer support issues so that they can be resolved- Follow up and ensure that customers get the right solution for each problem- Follow up and optimize the performance of all channels in CRM based on the results of data analysis- Define workflows and standards or enter data into CRM- Find ways to improve CRM usage through automation of basic daily tasks- Customize and pull marketing reports from CRM- Analyze marketing reports to determine what customer trends the business should respond to- Writing training and teaching staff manuals on how to use CRM- Troubleshoot user or software errors that impede the efficient interaction between humans and technology- Collaborate with related teams to analyze business trends

- Supporting the CRM Manager in delivering bespoke analysis projects to optimize the use of sales tools such as PEGA SFA, OUTLOOK, WhatsApp Blast, and SMS Blast- Engaging with and training key stakeholders across marketing and sales to drive user behavior, understand development and business improvement opportunities- 1‑2 years of advanced statistical analysis in a marketing/advertising environment, including but not limited to CRM strategy, cluster analysis, media mix modeling and optimization, predictive analytics, and experimental design- 1‑2 years of Advanced‑Data analytics using RFM, Customer Segmentation, and Data CleansingWorking with Sales to provide leads and reports that can help determine the CRM Strategy in the future- Led Projects with a Foreign Company to Create CRM Mobile(CRM tools for sales on Mobile Devices)- Create a Campaign using CRM System through Digital Channels (Email, push, WA, SMS) and Conventional(Sales, CS and Branch Seller) using Pega SFA and Pega MKT(basically the same as MoEngage, CleverTap, and Insider)- Create Customer segments based on the user need(product holding, age, etc)- Create reporting results of the campaign- Do the enhancements of CRM System

- Create a Dashboard of Outstanding Balance on Credit Card- Learning Advanced Microsoft Excel using Pivot, Vlookup, Sumifs, etc- Finishing the Internship with an A Grade from BINUS University- Continuing as a Permanent Employee at Bank Sinarmas