Samuel Arbelaez Correa Email and Phone Number

Support the creation of cross-platform content strategies that embody the client's objectives and desired brand identity.Own the research and development of Content Briefs and topic ideas for article production.Provide editorial, creative, and technical support to team members.Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content for each client, and ensure the content team is on board.Support the process of copy optimization, writing copy that is optimized for SEO while remaining entertaining and informative.Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.Cooperate with the content and growth marketing team to create web content and monitor its effectiveness over time.

Main Responsabilities:•Plan and execute the launch of various new E.V. for the brand on a national scale which resulted in the growth of the company's market share by 5%.•Design and manage digital marketing strategies for the different brands in the portfolio through Facebook and Google ads.•Spearhead the execution of various events and fairs for the brand on a national scale, increasing brand awareness.•Manage relations with BTL suppliers.•Ensured brand voice was appropriate and standard across different social media platforms.Highlight: Designed and coordinated the assembly of a 65x60ft stand for the different brands in the company's portfolio at the biggest heavy-weight vehicles fair in Colombia (COLFECAR).

Trabajé como asesor en caja principalmente, pero también ayudé como vendedor en piso en la temporada navideña del 2019.