Content Specialist
CurrentSupport the creation of cross-platform content strategies that embody the client's objectives and desired brand identity.Own the research and development of Content Briefs and topic ideas for article production.Provide editorial, creative, and technical support to team members.Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content for each client, and ensure the content team is on board.Support the process of copy optimization, writing copy that is optimized for SEO while remaining entertaining and informative.Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.Cooperate with the content and growth marketing team to create web content and monitor its effectiveness over time.