Utility is an award-winning agency that launches digital products that scale. We partner with our clients to design and develop custom mobile applications and connected experiences. From global brands and media properties to innovative startups and funded ventures, we work with clients to bring their big ideas to life and transform their businesses.

Articulated key findings from market research and analysis of large qualitative and quantitative user datasets to influence internal stakeholders and create alignment on the product roadmap.Guided product strategy and collaborated with engineering and UX design teams to drive new product initiatives from ideation, to QA, to product release, including Knoow Scenes, a product which increased our user engagement metrics by 100% +, bringing us to 2,000+ monthly active users.Lead A/B Testing and feature tracking in order to identify the highest impact opportunities and ensure data-backed feature prioritization.

Bootstrapped an app-based, geolocation picnic service delivering orders to customers sitting in parks. Hired, onboarded and managed a team of couriers that delivered thousands of picnics of up to 80 items to destinations all over Central Park, Riverside Park, and the Hudson River piers.Iterated on the app to improve user experience through key business metrics including monthly orders per user, average delivery time, and average order size resulting in a ~20% month over month growth in order volume.Established partnerships with several local and international businesses such as Just Salad, Perfect Picnic, Gesture, and What3Words.

Shop J and W is an ecommerce company with 1,000,000$ + in monthly revenusBuilt out a website using BigCommerce backend and WordPress frontend using state of the art design standards and SEO practices.

Developed strategies for nationwide brand ambassador program, including prospect research, recruitment, conversion, engagement – implemented at 50+ organizations and growing.Worked closely with engineers building new features and implementing UX/UI improvements inspired by user feedback.

Worked with cutting edge technologies like React-Native, Node.js, and Mobx to develop new features and interfaces including a BMI calculator designed to help customers track their fitness progress.Worked with a team to optimize and expand the application during a critical pilot program with Intel and the launch of their partnership with Maof Human Resources.

Promoted and marketed the application among the Columbia University community.Recruited and directed a team of brand ambassadors to expand the application’s user base at Columbia.

Expanded the application’s user base at Columbia University, Hunter College, and Queens College by establishing partnerships with clubs and organizations on campus.Conducted student surveys on the UX and UI of the application and help the founders and developers respond to user feedback in order to improve the application’s functionality and interface.Networked with investors to help the company raise Series A funding.Worked with a team to design the interface and functionality of the application.