Livraison à domicile des Produits Grand Frais dans tout Paris et Ile de France 7 jours sur 7

CMO role leading the Marketing & eBusiness function at Nestle France across all brand portfolioImpacting the business with the team delivering :- Insightful market research & Consumer Data at scale- Piloting efficient marketing services (offline / online media buying; eRetail & D2C activities; websites & CRM; in house content Studio, ...)- Accelerated innovation roadmapManaging a team of 21 persons and multiple dedicated agenciesLeading Marketing community (c. 150… Show more CMO role leading the Marketing & eBusiness function at Nestle France across all brand portfolioImpacting the business with the team delivering :- Insightful market research & Consumer Data at scale- Piloting efficient marketing services (offline / online media buying; eRetail & D2C activities; websites & CRM; in house content Studio, ...)- Accelerated innovation roadmapManaging a team of 21 persons and multiple dedicated agenciesLeading Marketing community (c. 150 people) and eBusiness community (c. 80people) Show less

Lead NESTLE France digital transformation across all business portfolioLeverage digital as a business driver impacting the Value Chain: Marketing, Commerce, Data, IT, Operations & Supply, HRCustomer facing role for Digital Joint Business Plans definition and innovationDirect report to Market HeadManagement of 8 direct reports and 80 indirect reports (functional lead)Digital strategies / Ecommerce strategies / Data / New usages / Culture

Responsible for pure soluble coffee segment (4 brands), 5 direct reportsPortfolio business management / Innovation and renovation pipeline / Masterbrand communication strategyHighest ever market share since 2006 - Increased brand penetration recruiting the new consumer generationDigitalized NESCAFE brand relaunching communication platform with innovative campaign: NESCAFE Really Friends www.really-friends.com and ecosystem redefinitionMulti awarded campaign (2 Bronze Cannes… Show more Responsible for pure soluble coffee segment (4 brands), 5 direct reportsPortfolio business management / Innovation and renovation pipeline / Masterbrand communication strategyHighest ever market share since 2006 - Increased brand penetration recruiting the new consumer generationDigitalized NESCAFE brand relaunching communication platform with innovative campaign: NESCAFE Really Friends www.really-friends.com and ecosystem redefinitionMulti awarded campaign (2 Bronze Cannes Lion, Vegas One Show, EUROBEST, Grand Prix Strategies Brand Content ...) Show less

Responsible for E-commerce & Consumer Relations department, 4 direct reportsManage E-commerce operations incl. channel development strategy, logistic set up and profitabilityLead Loyalty & Paid-Owned-Earned-Media strategy www.dolce-gusto.fr; www.facebook.com/dolce.gusto.fr Responsible for Consumer services and System Quality performanceManage a matrix organization (Internal functions, Global business unit, Machine partner, 9 agencies, 3rd party logistic supplier)

Responsible for Business modeling & Consumer Recruitment department, 1 direct reportMarketing owner of Monthly Forecast Review and Integrated Commercial Planning processesManage Groupe Seb machine partner UK relationship and deliveryResponsible for communication strategy and execution

Membre du conseil d'administration de la Mobile Marketing Association puis Alliance Digitale réunissant la MMA et l'IAB.

Advisor for Business model, Marketing and UX/UIURP is a blockchain protocol aiming at offering a flawless reward experience both for consumers and Manufacturers/Retailers.

Daily business management / NPD launch / DS&P production optimizationCategory strategy development with Boston Consulting GroupExperiential marketing expert