Samuel Casey Email & Phone Number

Auckland, NZ

Sydney, New South Wales, Australia

Auckland, New Zealand

London, England, United Kingdom

• Global performance director for Daimler across their 'Overseas' region, encompassing Russia, Middle East, South East Asia, Japan, South Korea, Mexico, Turkey, Australasia & South Africa. Supervising performance media.
• Work with local market digital specialists to deliver progressive improvement in Programmatic, Social and Search. Ensure that digital performance activity managed by local OMD markets support Daimler’s overarching.
• Reporting on and analysing all aspects of performance media across markets. E.g. global comparisons of Facebook buying objectives on site visitations and lead numbers, analysing the effectiveness of DMP and 1st party.
• Communicating directly with central Daimler Region Overseas clients as their digital performance expert. Delivering and presenting market performance reviews and updates on market acceleration plans.
• Troubleshooting with local markets to address specific challenges related to market nuances such as differing AdTech landscapes, client website structures, and pixel implementation guidelines
• Working with DoubleVerify to ensure all markets are complying to Daimlers strict brand safety, viewability and fraud guidelines. Consulting with local market activation teams to ensure metrics are improving and targets.

London, United Kingdom

• Leading the international programmatic media buying for UK Government, Tourism Ireland, and Cognizant. Heading up a team of 6 from exec to manager level.
• Communicating directly with clients as their programmatic expert. Improving the relationship and trust between client and agency, and ensuring clients are aware of further performance opportunities.
• Responsible for leading and mentoring a team from exec to manager level. Ensuring new starters had the resources to learn and develop, and others had the support they needed. Instilled a positive and high performing.
• Accountable for all performance outcomes. Ensuring client KPI’s are met for all campaigns and all hygiene metrics are at high levels. Supporting senior exec and manager in the development of their campaign management.
• Understanding local market nuances and adapting plans and KPI’s to account for differing capabilities per market.
• Accurate forecasting of revenue per client for senior leadership. Forecasting team resource requirements during busy periods.

Sydney, Australia

• OMD Sydney Responsible for managing and supervising the programmatic media buying for McDonald’s Australia, encompassing Display, Video, Social, Audio and Mobile channels.
• Coordinating multiple large-scale campaigns with media budgets in excess of $1,500,000. Performing cross-channel optimisations to ensure client KPIs are met. Experience optimising to several different KPIs such as App.
• Responsible for managing and training three direct reports from Assistant to Manager, as well as acting as a trusted knowledge source for the wider programmatic team. Proven success in growing and developing junior.
• Working with the data analysts to segment and analyse the data collected in the DMP and making sure these segments are actionable within the DSPs used (typically DV360, The Trade Desk, AdWords, and Facebook).
• Working closely with the ad-operations team to ensure all placements are tracking correctly in the ad-servers and verification platforms, this involves complex troubleshooting when multiple partners are in use.
• Testing new platform and API integrations such as weather and real-time TVC triggers, DMP integrations, and high impact ad formats. Measuring and comparing media partners and buying methods to drive cost efficiency and.

Sydney, Australia

• PHD SydneyResponsible for managing the programmatic media buying for Unilever, GSK and PepsiCo as well as multiple smaller clients
• Using a number of advertising technologies such as DSPs, third party ad servers, third party social PMDs, SSPs and ad verification platforms to drive results.
• Collaborating with client teams to develop programmatic strategy, media plans, and performance solutions.
• Training and mentoring assistants to develop programmatic best practices.
• Implementing and testing floodlights and conversion pixels for performance clients.
• Developing dashboards and reporting tools designed to improve efficiency among the team.

Sydney, Australia

• OMD SydneyPrimary responsibilities:
• Delivering timely, accurate reports and insights to agency teams. Developed a reporting template that is now used across the team.
• Providing administrative support to Traders involving financial queries, screenshots and basic trafficking.
• Monitoring campaign performance daily, and suggesting optimisations to Traders.
• Communicating with multiple teams to troubleshoot issues and ensure KPIs are met.
• Coordinating media buying with external vendors.

Auckland, New Zealand

• As Digital Account Manager at Mediata I:
• Liaised directly with agency planners to help them plan their digital activity.
• Focused on client and lead generation, and educating clients on our digital offerings.
• Budgeted and forecasted for future sales targets.
• Monitored active campaigns, and worked with campaign managers to ensure campaign KPIs were being met.
• Troubleshot any problems that arose, and ensured an adequate solution was found.

Auckland, New Zealand

• My primary responsibilities as an Ad-Operations Executive were:
• Trafficking campaigns to the specification of the sales and campaign management teams across New Zealand, Australia and Hong Kong.
• Providing detailed and accurate reports for customers to track the progress of their campaign.
• Testing, maintaining and contributing to the development and improvement of an in-house built dashboard tool used for campaign management analysis.
• Fully training and supervising a new ad-ops executive when I moved into Account Management.

Sydney, Australia

Completed a two month internship with the McCann Health Sydney team. I worked with the account management team on a number of different print and digital projects.

Ba/Bcom, Psychology And Management

International Baccalaureate Diploma