1. As a divisional head of Marketing to oversee the whole Marketing function and the key member in the Top Management Team of Elken Malaysia responsible for the total company turnover and NOP.2. Lead the Marketing agenda for total of 4 departments; Product Marketing (Health Food/Beauty/Home Appliances/FMCG), Marketing Planning & Promotion, Marketing Communications and Digital Marketing.3. To develop and redefine the Marketing procedures and policies. To act as a brand custodian in ensuring a common brand essence across the business and segment lines at all times.4. To conduct Marketing/Brand survey to formulate the annual marketing plan and business direction for the company and division.5. To work closely with the Network (Leaders), Product Sales, Channel Sales and cross-functional departments to ensure smooth execution of product plans and activities that meet product set objectives & targets.6. Good implementation of marketing plan to achieve set department product objectives and goals (i.e. sales revenue, growth, market share and profitability).7. Lead and guide the product team to plan and implement appropriate marketing mix strategies for their respective product groups to ensure overall department objectives & sales targets are met.8. Product lifecycle management and work together with PDD /partake in the new product development processes, specifically to lead in product market concept, pricing and packaging. 9. Analyze and review the department product performance (new and existing) to provide recommendations for new products to be introduced or to phase out any existing products.

1. Lead the Marketing agenda for NCB (Non-Carbonated Beverage) category, which includes growing the Lipton TM, while developing entry plans and strategies for the other growing NCB categories. 2. Marketing Plans To Drive profitable Volume Growth.3. Execute key AOP priorities for Lipton, covering NPD/Promotion development and day-to-day brand management.5. Develop and define key new product entries for new NCB categories6. Develop and deploy annual marketing plans to meet the business goals of the category.8. Work with Regional team and Bottler team to develop market ready activation plan.10. Champion ideas and brand with the Region team, and local cross functional teams.11. Be the Malaysia expert for NCB – consumer and trade.12. Lead cross functional field ready team processe

1. Responsible for the retail business in Malaysia; to develop business and marketing plans, including portfolio mix management, pricing strategies, sales plans and consumer strategies.2. Management horizon; current and next fiscal rolling horizon, and manage marketing (D&A and A&P) expenditure budget.3. Work closely with Heinz affiliates to identify new product opportunities and demand forecasting. To achieve agreed NSV, GP & OI within each fiscal year.

1. Responsible for total marketing and brand plan for the Magnolia and Meadow Gold in Malaysia & Brunei. 2. As a coordinator for 3 countries, i.e., Malaysia, Thailand & Singapore; In developing Total Advertising Campaign, New Product Development and Promotion for the region. 3. Analyzing competitors marketing strategies and conduct market survey to develop niche market.4. Also, took over the new pasteurized juice category; Sunkist Juice & Fruit Tree Fresh. Sunkist is the international brand from Sunkist Growers California, US and my principal accountabilities are to achieve profitability and marketability of the products.5. Implement brand awareness activity programs and develop brand loyalty through Strategic Marketing Planning as well as monitoring the divisional Profit and Loss and Expenditures versus Budget.