From an entrepreneur and creative director background spanning over 10 years, Samuel Charlebois worked as a multidisciplinary design consultant for major International clients such as Cirque du Soleil, Hydro Québec, Ogilvy and Earth Day Canada. Determined to bridge design, nature and health, he completes a master’s degree in Environmental Design, pushing frontiers on a innovative research subject: nature experiences as a medical asset. His research and design practice brought him to work as an expert consultant for Quebec’s Health Care System, developing major design projects in multiple facilities, and was invited to international conferences such as ACFAC 2021, EDRA 2022, Americana 2023 and SSE 2023. Entrepreneur on weekdays, and ultratrail runner and adventurer on weekends, he founded PANORA as a leverage to foster human-nature connection through meaningful outdoor experiences and creative content.