Samuel Chia Email & Phone Number

Singapore, Sg

KEY ROLES: Leadership, Sales and Marketing, Business Development, Channel Management- Led and implemented successful strategies to realign focus from games publishing to payments in Southeast Asia- Led all operational matters and weekly meetings to improve on data analytics, business intelligence, competitor and partner analysis, and sales projections - Secured and strengthened internal, external and channel marketing competencies- Managed all relationships with content and distribution partners, and developed highly effective marketing activities i.e. established a new free CC distribution system for partners to improve user acquisition- Key contributor for website revamp, user app development, content portal featuring mini-games for user engagement and more- Secured new key channels and OTC payments in Thailand, Indonesia and Vietnam, as well as new major content partners

KEY ROLES: Leadership, Sales and Marketing, Advertising, Operations Management, Business Development, Channel Management, P&L responsibility- Managed full operations, product roadmaps and marketing efforts of multiple PC and Mobile game titles within Southeast Asia, one of which is MapleStory; the massively popular and longest running MMORPG since 2005- Managed 8 HODs as direct reports, and a total of over 35 staff in Singapore and Malaysia. I also play a key role in leading the operations for Thailand, Indonesia, Philippines and Vietnam- Developed and executed successful Go-to-market strategies for multiple countries - Led regional game acquisition, testing and QA, as well as game localisation

Taipei, Tw

KEY ROLES: Leadership, Sales and Marketing, Content Marketing, Advertising, Payment Strategy, Business Development, Operations, Channel Management, P&L responsibility- Led GASH Point as a third party payment platform and channelling partner for Mobile and PC Games in Taiwan, Hong Kong and SEA, with over 300M USD in transactional volume every year- Achieve a 53% CAGR in key, mature markets (Taiwan and Hong Kong) and over 770% growth in SEA (Malaysia and Indonesia)- Planned and executed many successful marketing campaigns with key developers and publishers for PC and mobile game/ app launches - Introduced content marketing strategies and led the digital transformation efforts of our business unit from strategy, conceptualization and design to SEO/ SEM/ and CRO efforts in order to reposition our brand and launch new online sales channels. Among other dramatic improvements, these efforts led to an increase in website monthly page views from 9K to 400K over a short span of 6 months. Building on social media channels to create heightened awareness, business synergy and user base, I also launched a multiple channels to share gaming content videos and regularly engage over 200,000 fans on Facebook.Previous website: http://www.gashpoint.com/en/index.aspxRevamped portal: http://tw.gashpoint.com/ - Involved in launch of GamaPay (https://www.gamapay.com.tw/) in 2016, a full-fledged e-money authorised by the Taiwanese government, and backed by one of the largest local bank- Key contributor on the implementation of block chain technology in payments

Nicosia, Cy

KEY ROLES: Global Player Acquisitions, O2O Marketing, Partnership and Merchandising, Payment Strategy, Payment Channel Management- Revamped Payments strategy in Asia, reducing reliance on aggregators- Extended scope of payment partnerships to include Thailand, Indonesia, Japan, Hong Kong and Taiwan- Increased the number of transactions by 60%, Maximum Paying Users by 20%, and Average Revenue Per Paying User by 30% throughout Asia- Led VAT and pricing strategy in Asia - Implemented an in-house electronic pin system- Revamped the global online premium shop- Key contributor for setting in-house standards for multi-layered global fraud screening - Played a critical role in the establishment of e-wallet YenCoins in Japan, a joint venture between LiveGamer and Softbank

Sg

KEY ROLES: Sales and Marketing, Advertising, Game publishing and operations, Payment Channel Management, Event Management, Business Development, P&L responsibility- Led the publication efforts of a leading Online Free-to-play FPS "Special Force" in SEA, with a strong following of over 10 million monthly active players worldwide- Planned and executed successful integrated marketing strategies, and directed performance advertising efforts – SEO, Search Engine, Social Media and Influencer Marketing, Content Marketing etc. – through multiple platforms, achieving a sustained 30,000 CCU and enabling our Facebook fan page to reach 230,000 fans within 6 months of initial launch- Worked with all major e-wallet options, direct carrier billing and POSA cards in Singapore, Malaysia, Vietnam, and Philippines- Built a thorough regional distribution network (12,000+) from scratch to launch own, branded physical prepaid card in Philippines

KEY ROLES: Sales and Marketing, Advertising, Product R&D, Events, Channel and Distribution Management- Early adopter of Digital and Content Marketing; I have successfully re-positioned and revived a dying FMCG product (SOD Fiber) through Blogging, affiliate sites and online brand ambassadors/ influencers- Managed multiple email marketing and digital engagement campaigns, as well as advertising efforts in traditional media (advertorials/ radio ads etc.), contributing to 30% overall increased sales performance and 55% improved customer retention- Attained Singapore Brand Awards (2008), and Unity Brand Sales Achievement (2009) for exceptional retail sales turnover

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor’S Degree, Computer Science