Samuel Cunningham Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Fairless Hills, Pennsylvania, Us

● Establish and scale internal marketing department, create strategic plan, and allocate budget.● Train staff, develop policies, best practices, and procedures. ● Plan, execute, and evaluate overall marketing & brand strategy. ● Drive market share through dynamic commercialization and innovation of existing services. ● Collaborate with cross-functional teams to formulate marketing and communications strategies.● Lead rebrand effort including storytelling, copywriting, and brand identity, leading to 45% increase in new website visitors in first 6 months after launch. ● Foster global partnerships to further international marketing initiatives.● Cultivate and manage vendor relationships for advertising, trade shows, and marketing content creation.● Lead digital marketing efforts including digital advertising, social media campaigns, SEO, blogs, video creation, email campaigns and whitepapers, leading to 20% increase in lead generation.

Levallois-Perret, Ile De France, Fr

● Audited and mapped brand strategy which drove market share through innovation of existing product lines and initiatives. ● Advised and reported to key leadership on market research findings on development and approval of products, promotions, and other operational initiatives.● Authorized end-to-end operations of pop-up program and amplified sales by 120% within one year.● Collaborated with European and UK divisions on development of marketing campaigns and institution of best practices to standardize operations on global scale.● Achieved $5.7M increase in YoY sales by advising leadership on price adjustment strategy based on findings from yearly pricing architecture analysis.● Analyzed rice bowl program, identifying opportunities and transforming findings into components for actionable solutions, successfully reconciling $600K in costs per year.● Oversaw internal Top Chef competition to facilitate innovation from ground-up by enabling employee contribution for development of original products, with winning product attaining ROI of 800% in first year.

Levallois-Perret, Ile De France, Fr

● Advised clients and District Managers to define event scope, goals, and schedules through assessment of business requirements and vision. ● Orchestrated development of strategies that drive corporate identity through campaigns, communications programs, product marketing and brand marketing. ● Synthesized and measured analytical data to calculate pricing and budgets of local and national promotions, such as store events and pop-up venues.● Aligned marketing plans and sales plans to high-opportunity growth targets and untapped markets.● Partnered with Operations to introduce weekly sales analysis report to measure promotions and new items from store level, successfully lifting promotional store participation to 98%.

Milwaukee, Wi, Us

● Oversaw marketing operations to boost events and membership.● Mobilized and guided project team through structured problem-solving approaches, pinpointing weaknesses/opportunities, and designing solutions. ● Optimized use and impact of quality tools, ideas and expertise to transform marketing functions and establish best practices for 1K+ member affiliate section.● Developed and instituted processes and operational frameworks that promoted events and classes across social media, email, and website channels improving attendance by 34%.

Served as consultant on project team selected by Temple’s Enterprise Management Consulting Program retained to identify innovative strategies for $3.3B global insurance brokerage firm seeking to gain additional clients and increase market share.•Competed against five teams for project. Reported and presented findings directly to Willis Chairman and CEO in London.•Identified gaps in insurance market pertaining cyber security and firm’s existing supply chain via market intelligence, competitive research, qualitative and quantitative techniques, analytics, and trend evaluation. Developed new branding and strategic marketing.

● Built full-service multimedia marketing strategy consulting business from ground-up. ● Networked with key decision makers and leaders within industries to successfully expand client base. ● Authorized proper allocation of sales and marketing budgets ranging between $2K to $500K per project, ensuring timely deployment of all deliverables. ● Key talent management on multiple projects.● Secured 20+ notable accounts, such as Food Network, A&E Network, and Hanneham Hospital, achieving 90% client satisfaction rate and generating $21M+ in revenue for clients.● Produced promotional video for Won Institute of Graduate Studies, effectively increasing program attendance by 300%, $150K per student.

International Mba, International Business Administration

International Mba, International Business Administration

Education record

Education record

Bs, Film And Media Arts