Samuel Freeman Email & Phone Number

Lewisville, Tx, Us

New York City, Us

San Francisco, California, Us

• Established an optimized robust testing framework, switched repetitive code to macros, developed a more robust testing roadmap, and retired unused models to implement the team's dbt roadmap.• Implemented a quarterly pipeline generation activity report deck to collaborate with internal marketing stakeholders.• Developed several features based on internal stakeholders' requests for existing dashboards and provided direction to the teams in improvement strategies.• Produced a dashboard that allowed marketers to see top opportunities and accounts, associated contacts, executives, and engagement rates, something that they had previously been unaware of.

New York City, Us

• Orchestrated the reconstruction of the attribution process by implementing an improvement strategy that reorganized sources in an optimized way that led to a 10% increase in organic attribution and a 4% increase in paid attribution for new clients by initiating last touch non-direct.• Piloted marketing analytics strategies by delivering critical data and performance metrics to key stakeholders. • Provided coaching and mentorship to a fellow analyst on the optimal procedures of analyzing and preparing beneficial insights from data. • Strategized a novel technique to determine customer acquisition price between varying products that led to the leadership team using an optimized strategy when focusing on series B.

New York City, Us

Dallas, Tx, Us

• Constructed bespoke data pipelines for Google Ads, Facebook, and LinkedIn using Python and BigQuery that were used to create 11 client dashboards in Google Data Studio.• Produced a comprehensive framework that facilitated the automatic build out of weekly presentations utilizing R and BigQuery for each client team that led to a 90% reduction in reporting time.

Irving, Texas, Us

• Headed the analytics operations for a new business pitch to promote price elasticity, acquisition, and retention to successfully implement a $300,00 contact for the coaching, tuning, and validation of client model production and determined revisit, acquisition, and retention. • Accurately tuned, validated, trained, and productionized client’s first set of models used to select receivers and content for a $50M CRM program with the top decile of the first model resulted in a lift of 7 using XGBoost, and the top decile of the second model using lasso regression resulted in a lift of 4.

Irving, Texas, Us

Master Of Science - Ms, Data Analytics

Bachelor Of Science - Bs, Economics