Apple Enterprise Strategy and Business Development My role is to help the team achieve every goal is set in WW and Latin America. Key functions are:- Collaborate with other teams within the organization in Mex, Latin America, Europe and with the WW teams- Develop strategic business plans that can show a clear path on how to achieve goals proposed - Develop different strategies with other Enterprise teams that we can land in Mexico in the next coming yearsAlso, I carry the Carrier Enterprise business and the SMB strategy for Mexico where I need to collaborate constantly with the WW and European teams

Apple Mobility PartnersIdentify and bring on board potential ISVs for the Mexican Market by different industries such as Retail, Food Services, Field Management and AccountingEngage with each one of them and understand their product benefits, market and customer needs so we can identify opportunities when offering the solutions or gaps that the solutions could or could not fix for the industry. Prepare and execute Business Plans with each one of them where we've learned all the key capabilities that every partner must have in Mexico. Apple Systems Integrators These Channel Partners will help Apple Enterprise Teams to offer a robust Ecosystem of Apple Products around Enterprise My main role is to develop the Best in Class Apple Reseller who can help the business scale faster and position Apple into the Enterprise space.

In parallel from managing the Distributors business and after we launched iPad in Mexico, I had launched the first Apple Authorized Corporate Reseller program in Mexico by identifying and recruiting those channel partners with the correct capabilities to take Apple's Mobile Transformation strategy to customers and help them move from legacy process to disruptive mobile processes where they could benefit from money savings or to increment productivity inside their organizations.

My first role at Apple was to re-build the Commercial Channel Strategy through Distributors. Two years after, the business went from representing 3% to almost 20%.The key functions were:- To develop a new commercial strategy that could benefit the Distributor, the channel and customers - To develop different programs for specific channel skills that can help Apple to sell into different market segments- To develop different capabilities with specific channel partners - Support channel partners with key customers (Major Accounts)

I managed the Strategy for Sony Projectors and Digital Signage into the Distribution / Tier 2 channel & Retail Business.My main activities were:-To own and manage the forecast for the entire Business Unit and present it to the Top Executives month by month -To lead all the pricing structure and channel programs for Retail partners, Distributors and their reseller partners-Create and execute quarterly business plans with each Distributor and Retail partner and measure results QoQ

Visuals Business Unit BDM To Create and develop a new Business Unit inside Ingram for all the Projector and LCD Monitor Vendors. The main goal was to focus on less vendors and increasing Revenue / GM% YoY as well as Coverage / Breadth by executing different Business Plans with these vendors.All those vendors had a YoY flat growth and then we created the Business Unit and focused on the best vendors, we increased sales 65% YoY and the business became more relevant for Ingram Micro Mexico Value Business Unit Team Leader To Create a strategy in order to position Ingram as a Value Added Distributor working closely with Key vendors by setting a strategy that could increase sales by executing differen activities that could be aligned to the Resellers and Vendors During this stage, we had to deeply understand the main reasons why VARs did not want to buy through Ingram. For this, we created tailor-made business Plans with the most relevant vendors and key stakeholders inside Ingram.Product Manager Acer. To execute Acer initiatives & sales strategies into the Reseller Business by creating different Demand Generation Activities, inventory management, creating strong relationships with Ingram`s sales reps and sales managers in order to increase Acer position inside the Distributor.

3 on 3 Basketball Tournaments CoordinatorTo help the Marketing Manager to look for Sponsors every year such as Gatorade, Sprite, Budweiser, Modelo, Chrysler and others To work closely with our Marketing and Event agency in order for them to look for special venues in different cities. All venues had to be around youth - Basketball Gyms, Public and Private Schools and InstitutesTo work closely with the Miami and NY NBA team for all the player displays so the agency could use them in all promotional materials To work closely with TV Azteca by sending them reports of what they needed to say during Los Protagonitas TV ShowRetail Coordinator I helped to manage the relationship with our NBA Authorized Clothing Vendors. As all Jerseys, Shorts, pants, etc around NBA were produced locally, I helped them to manage the Teams and players for the products that needed to be released by season. To coordinate store visits in order to review displays and inventories