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Samuel Hurley Email & Phone Number

Helping eCom brands rely less on paid media through an employee-owned agency / Co-Founder & MD @ NOVOS at NOVOS
Location: London, England, United Kingdom 11 work roles 2 schools
1 work email found @blueglass.co.uk 2 phones found area 203 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email s****@blueglass.co.uk
Direct phone (203) ***-****
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Current company
Role
Helping eCom brands rely less on paid media through an employee-owned agency / Co-Founder & MD @ NOVOS
Location
London, England, United Kingdom

Who is Samuel Hurley? Overview

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Quick answer

Samuel Hurley is listed as Helping eCom brands rely less on paid media through an employee-owned agency / Co-Founder & MD @ NOVOS at NOVOS, based in London, England, United Kingdom. AeroLeads shows a work email signal at blueglass.co.uk, phone signal with area code 203, and a matched LinkedIn profile for Samuel Hurley.

Samuel Hurley previously worked as Co-founder & Managing Director at Novos and Director/Investor at Thelivinghouse. Samuel Hurley holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from Cardiff University / Prifysgol Caerdydd.

Company email context

Email format at NOVOS

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{first_initial}{last}@blueglass.co.uk
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Profile bio

About Samuel Hurley

I write 2x Newsletters: Agency growth & Organic Marketing for eCommerce - see the links. My career began at a startup SEO agency, where I was the first in-house employee and helped scale it to a team of 10 (as much as a graduate can help, that is). The agency expanded its services too rapidly with an undersized team, which led to its decline. I gained exposure to various digital marketing channels, including managing the paid account for our second-largest client.This agency was sold to another agency. Here, I learned the importance of connecting all elements of SEO into an overall strategy. I also saw firsthand how toxic culture and poor leadership can cause an agency to fail—an experience that shaped my career. The agency's reputation was so damaged that it had to rebrand. However, I met my current business partner, Antonio, during this time (Although we only worked together for about 6–8 months, he stuck around like a pungent smell you can't un-smell). Five years later, this agency's ethics were called into question when they directly copied our NOVOS proposition (I know!).MADE.comI moved in-house to MADE.com during its peak growth period. As the sole SEO managing all five markets, I inherited a declining channel after a failed A/B test on a major product category. Over two years, I generated over £20 million in non-brand growth. I also supported MADE through what was, at the time, the largest headless migration in Europe (as far as I’m aware).Despite this success, I was offered only a £1,500 pay rise. After speaking with all the leading SEO agencies at the time, I knew there was a gap in the SEO market for this niche eCom knowledge.NOVOSAfter a failed attempt at launching a men's accessories website, Antonio and I pivoted to statement.digital. In March 2019 we rebranded to NOVOS and hired our first employee. By the end of this first year, NOVOS had grown to a team of 8. The following year, we doubled to 16, and the year after that, we reached 40.In early 2022, Antonio and I sold NOVOS to our staff through an Employee Ownership model.The Living HouseIn 2023, I invested in The Living House, an interior design studio. I own 20% and support the business's marketing and operations.NOVOS 2.0At the beginning of 2024, we launched NOVOS 2.0—a new strategy and direction for the agency. We're still focused on eCommerce but leaning more into our "Organic" expertise. The eCommerce industry is far too focused on short-term paid media for growth, and this is a problem we're aiming to solve with NOVOS 2.0.If you have made it this far, well done

Listed skills include Seo, Google Adwords, Google Analytics, Ppc, and 38 others.

Current workplace

Samuel Hurley's current company

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NOVOS
Novos
Helping eCom brands rely less on paid media through an employee-owned agency / Co-Founder & MD @ NOVOS
AeroLeads page
11 roles

Samuel Hurley work experience

A career timeline built from the work history available for this profile.

Co-Founder & Managing Director

Current

London, England, GB

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. Technical strategy:We're an experienced team.

Jan 2019 - Present

Director/Investor

Current

Our mission is to make interior design accessible to everyone.My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Jul 2023 - Present

Member And Contributor

Current

Boston, MA, US

I write about my agency experiences and knowledge while also contributing to expert panels.My profile is here: https://shorturl.at/dfitZ

Aug 2023 - Present

Founder

Current
Statement Group Ltd

Umbrella group for current and future brands

Apr 2017 - Present

Seo Manager (International)

London, England, GB

International SEO manager; leading SEO across 6 markets as a team of 1.Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. At the time, oversaw one of the largest SEO eCommerce migration to React.

Dec 2016 - Dec 2018

Founder

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

Apr 2017 - Jan 2018

Head Of Seo

Zürich, Schweiz, CH

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:- OKA- Better Gyms.

Oct 2015 - Dec 2016

Search Strategist

Zürich, Schweiz, CH

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights Summary of role: - Simplifying large data into actionable roadmaps for clients- Client reporting and.

Aug 2015 - Dec 2015

Paid & Creative Manager

London, London, GB

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.Produced award winning content.

Aug 2013 - Oct 2015

Account Executive (Intern)

Cardiff, Wales, GB

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Aug 2012 - Sep 2012
2 education records

Samuel Hurley education

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Cardiff University / Prifysgol Caerdydd

A Levels, Applied Business/ Accounting

Neath And Port Talbot College
FAQ

Frequently asked questions about Samuel Hurley

Quick answers generated from the profile data available on this page.

What company does Samuel Hurley work for?

Samuel Hurley works for NOVOS.

What is Samuel Hurley's role at NOVOS?

Samuel Hurley is listed as Helping eCom brands rely less on paid media through an employee-owned agency / Co-Founder & MD @ NOVOS at NOVOS.

What is Samuel Hurley's email address?

AeroLeads has found 1 work email signal at @blueglass.co.uk for Samuel Hurley at NOVOS.

What is Samuel Hurley's phone number?

AeroLeads has found 2 phone signal(s) with area code 203 for Samuel Hurley at NOVOS.

Where is Samuel Hurley based?

Samuel Hurley is based in London, England, United Kingdom while working with NOVOS.

What companies has Samuel Hurley worked for?

Samuel Hurley has worked for Novos, Thelivinghouse, Forbes Agency Council, Statement Group Ltd, and Made.Com.

How can I contact Samuel Hurley?

You can use AeroLeads to view verified contact signals for Samuel Hurley at NOVOS, including work email, phone, and LinkedIn data when available.

What schools did Samuel Hurley attend?

Samuel Hurley holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from Cardiff University / Prifysgol Caerdydd.

What skills is Samuel Hurley known for?

Samuel Hurley is listed with skills including Seo, Google Adwords, Google Analytics, Ppc, Digital Marketing, Search Advertising, Online Advertising, and Google Adwords Professional.

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