Samuel Johnson Email & Phone Number

Del Mar, CA, US

San Diego, California, United States

Manage Sharpeye Surfboards international social accounts. Coordinate creative content shoots, go to market shoots and hire freelance photographers, videographers as needed. Coordinate with regional licensees on global social campaigns.

Costa Mesa, California, United States

- Digital content production and marketing at Volcom + Captain Fin Co. - Coordinate marketing calendar and seasonal digital campaigns.- Manage Instagram, TikTok and Yotube channels including @volcomsurf @captainfinco @volcomhawaii - Organize content shoots, hire third party photographers, manage post production and publishing.- Provide on site social.

Vista, California, United States

• Present and execute Watermen’s digital marketing, creative content planning, and social media strategy.
• Develop and test promotional strategies to grow customer acquisition, revenue, engagement, customer loyalty, and other KPI’s.
• Produce all creative assets for: online and in-store visual merchandising, social media, email, SMS marketing, ads, promotionalgiveaways, flyers, and catalogs.
• Create and manage behavior-triggered email flows, run A/B tests to optimize open, click-thru, and conversion rates.
• Manage web listings via website, Facebook Shop and Instagram shop.
• Manage all influencer/athlete sponsorships.

Marin County, California, United States

• Analyzed surf industry trends and purchased/managed inventory for Prooflab’s three retail locations.
• Implemented innovative merchandising strategies and served as point of contact for reps.
• Responsible for opening up new accounts via trade shows and online scouting.
• Responsible for resource allocation and budgeting buys in excess of $15,000
• Analyzed monthly sales reports and implemented strategies to maximize seasonal sales.

Del Mar, California, United States

• Processed sales transactions for approximately $10,000 daily, inventory control, customer service, produced digital media for Rusty social media pages.
• Offered a highly individualized and tailored experience for clients from various backgrounds both international and domestic.

Del Mar, California, United States

• Sales associate responsible for daily operations at the flagship store of global wetsuit/apparel company.
• Assisted with several digital marketing campaigns which successfully shifted sales from 100% brick and mortar to 50% eCommerce with an audience that is 50% international and 33% female.
• Produced photo, video, and editorial content for digital marketing campaigns. Optimized posts and tracked ROI data to analyze international traction via paid search, programmatic display, and paid social.
• Solved customer product problems independently and fielded customer questions in-person and remotely.
• Shipped and received product sales and returns.

Encinitas, California, United States

• Assisted with planning content calendars and publication schedules, coordinated campaigns and marketing pushes.
• Planned and executed media launch photo and video shoots, and assisted with post-production.
• Gained experience with CRM, Shopify, Google Analytics, and Search Engine Optimization extensively to execute and track marketing campaigns across digital platforms.

Del Mar, California, United States

• Created content in Adobe Suite for Matuse.com and social media channels.
• Assisted with brainstorming, storyboarding, script writing, prop and costume production, filming and production of independent product marketing campaigns and Kickstarter campaigns.

Film And Media Studies, Film And Media Studies

Activities and Societies: Leadership role on UCSB Surf Team, Isla Vista Surfrider Foundation intern

Media Studies And Communications, Communication And Media Studies

Activities and Societies: UCEAP Study Abroad ProgramStudied Media, Film and Communications at University of Otago - Focus on mass media.