Samuel Lopez Email & Phone Number

Franklin Township, Nj, Us

Woonsocket, Ri, Us

• Marketing Technology lead for H4B Chelsea and architect of data-driven digital marketing solutions for top-tier pharmaceutical clients.• Collaborate closely with internal agency stakeholders (Account, Strategy, UX, Creative, and Analytics) to define brand objectives, strategic HCP or patient engagement plan and scope of work.• Lead requirements gathering sessions across multiple functional areas including audience segmentation, data and content management, quality assurance, reporting, and analytics.• Manage client and agency support vendors to ensure project/campaign requirements and deliverables are met, issues are resolved and deployment is on schedule and within budget.• Work closely with our analytics team to develop and implement testing methods for campaign performance tracking and KPI measurement across channels.• Manage the day-to-day execution of HCP and patient marketing campaigns (email, direct mail, and media) across multiple brands.• Oversee the in-house marketing technology service offering and drive innovation by staying up to speed with the evolving platform and vendor technology landscape.

St. Louis, Mo, Us

St. Louis, Mo, Us

• Interface with Marketing, Production, Development and QA partners to discover, define, assess and document business needs.• Develop concise functional requirements that enable the implementation of regulatory communication List extracts and QC plans.• Manage cross functional business partners and support staff for the successful development of member and physicians Medicare Part D compliant communication programs (Direct Mail, Web, Outbound and Fax).• Provide subject matter expertise for marketing operations, data warehouse, and Unica Affinium Suite ensuring effective project management and compliance with best practices, SOPs, regulatory and Privacy requirements.• Manage project timelines, status meetings, issues and risk mitigation for new and existing program development and associated work requests.• Lead campaign design improvements which include data aggregation, pre-processing and automation that result in reduced risk of campaign failure and higher quality data.• Build data and process flows to define dependencies of internal systems/teams for the successful execution of programs.

New York, New York, Us

• Co-led the ThankYou SMART (Strategic, Marketing, Analytics and Reporting Toolset) project including business requirements, functional specifications, data and marketing work streams, testing and implementation.• Implemented and validated the execution of direct marketing programs (direct mail, Telemarketing, email, web and call center) based on requirements gathered from the Business.• Utilized broad knowledge of database marketing, execution tools and infrastructure in daily status communications with marketing and external vendors.• Provided recommendations to ensure all execution steps within the process are in compliance with Citi-sanctioned audit procedures, Federal and corporate information security regulations.• Utilized technical expertise in multiple processes in support of process flow improvements and training other team members, and actively worked with business peers in developing segmentation/execution strategies.• Provided in depth SQL driven data analysis in support of enhancement services marketing strategies that led to a positive impact on the business P&L

• Conducted extensive planning, testing and auditing of the Vault Payroll System.• Setup security access for all clients and staff on the Vault Payroll System.• Provided phone and on-site training and technical support on the Vault Payroll System to existing and new clients. • Prepared instructional material that included instructions and example on methods of payroll processing.• Designed and implemented windows based applications that provided the staff with critical customer information, SQL interpreter and a PCS staff events calendar.• Responsible for the payroll processing and management of all technologically advanced accounts.