Samuel Lopez Email and Phone Number
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Samuel Lopez personal email
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Samuel Lopez phone numbers
Marketing technology and operations professional with extensive experience working at the intersection of Marketing and IT serving as a bridge between groups. Proficient implementing, executing and managing CRM initiatives across industries (pharmaceutical & financial) and environments (client & agency). Highly motivated, process oriented and hands-on individual with proven technical, leadership, interpersonal, and communication skills.Capabilities:Business analysis – documentation of detailed business, functional and technical requirements.Campaign management – end-to-end process engineering and execution of multi-channel marketing campaigns including targeting, QA, fulfillment, reporting, and analytics.Data Management – data integration strategies including layout definitions, transfer methods, flow, timing and error handling.Project management – workflow and budget management (tasks, deliverables, timing, approvals) across teams.Reporting and Analytics – KPIs, measurement plans, reporting, performance tracking and optimization.Vendor management – selection, integration and day-to-day management of vendors across multiple areas including data warehouse, media, execution, and fulfillment vendors.Skills & Tools: Martech: IBM Unica, Veeva, Adobe Campaign, SalesforceData and Reporting: SQL, Tableau, SAP Business Objects, SASProgramming Languages: Visual Basic, C++, COBOL, Python, JavaSoftware: MS Office Suite, SharePoint, Project, Sonar, DREAM
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Campaign Portfolio Manager - Data EngineeringCvs HealthFranklin Township, Nj, Us -
Campaign Portfolio Manager - Data EngineeringCvs Health Apr 2022 - PresentWoonsocket, Ri, Us -
Founder & CeoGa&R Services, Llc. Sep 2017 - Present
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Vp Marketing TechnologistHavas Health & You Mar 2015 - Apr 2022• Marketing Technology lead for H4B Chelsea and architect of data-driven digital marketing solutions for top-tier pharmaceutical clients.• Collaborate closely with internal agency stakeholders (Account, Strategy, UX, Creative, and Analytics) to define brand objectives, strategic HCP or patient engagement plan and scope of work.• Lead requirements gathering sessions across multiple functional areas including audience segmentation, data and content management, quality assurance, reporting, and analytics.• Manage client and agency support vendors to ensure project/campaign requirements and deliverables are met, issues are resolved and deployment is on schedule and within budget.• Work closely with our analytics team to develop and implement testing methods for campaign performance tracking and KPI measurement across channels.• Manage the day-to-day execution of HCP and patient marketing campaigns (email, direct mail, and media) across multiple brands.• Oversee the in-house marketing technology service offering and drive innovation by staying up to speed with the evolving platform and vendor technology landscape. -
Senior Business Systems Analyst - Business Partner ManagerExpress Scripts Apr 2013 - Jan 2015St. Louis, Mo, Us -
Senior Business AnalystExpress Scripts Sep 2010 - Apr 2013St. Louis, Mo, Us• Interface with Marketing, Production, Development and QA partners to discover, define, assess and document business needs.• Develop concise functional requirements that enable the implementation of regulatory communication List extracts and QC plans.• Manage cross functional business partners and support staff for the successful development of member and physicians Medicare Part D compliant communication programs (Direct Mail, Web, Outbound and Fax).• Provide subject matter expertise for marketing operations, data warehouse, and Unica Affinium Suite ensuring effective project management and compliance with best practices, SOPs, regulatory and Privacy requirements.• Manage project timelines, status meetings, issues and risk mitigation for new and existing program development and associated work requests.• Lead campaign design improvements which include data aggregation, pre-processing and automation that result in reduced risk of campaign failure and higher quality data.• Build data and process flows to define dependencies of internal systems/teams for the successful execution of programs. -
Vp, Db Marketing AnalystCitigroup Jan 2005 - Aug 2010New York, New York, Us• Co-led the ThankYou SMART (Strategic, Marketing, Analytics and Reporting Toolset) project including business requirements, functional specifications, data and marketing work streams, testing and implementation.• Implemented and validated the execution of direct marketing programs (direct mail, Telemarketing, email, web and call center) based on requirements gathered from the Business.• Utilized broad knowledge of database marketing, execution tools and infrastructure in daily status communications with marketing and external vendors.• Provided recommendations to ensure all execution steps within the process are in compliance with Citi-sanctioned audit procedures, Federal and corporate information security regulations.• Utilized technical expertise in multiple processes in support of process flow improvements and training other team members, and actively worked with business peers in developing segmentation/execution strategies.• Provided in depth SQL driven data analysis in support of enhancement services marketing strategies that led to a positive impact on the business P&L -
Payroll/Software ConsultantPayroll Computing Services Dec 2002 - Dec 2004• Conducted extensive planning, testing and auditing of the Vault Payroll System.• Setup security access for all clients and staff on the Vault Payroll System.• Provided phone and on-site training and technical support on the Vault Payroll System to existing and new clients. • Prepared instructional material that included instructions and example on methods of payroll processing.• Designed and implemented windows based applications that provided the staff with critical customer information, SQL interpreter and a PCS staff events calendar.• Responsible for the payroll processing and management of all technologically advanced accounts.
Samuel Lopez Skills
Samuel Lopez Education Details
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University At AlbanyComputer Science & Information Science
Frequently Asked Questions about Samuel Lopez
What company does Samuel Lopez work for?
Samuel Lopez works for Cvs Health
What is Samuel Lopez's role at the current company?
Samuel Lopez's current role is Campaign Portfolio Manager - Data Engineering.
What is Samuel Lopez's email address?
Samuel Lopez's email address is sa****@****lth.com
What is Samuel Lopez's direct phone number?
Samuel Lopez's direct phone number is +121253*****
What schools did Samuel Lopez attend?
Samuel Lopez attended University At Albany.
What skills is Samuel Lopez known for?
Samuel Lopez has skills like Access, Data Analysis, Business Analysis, Sharepoint, Program Management, Microsoft Excel, Quality Assurance, Requirements Analysis, Sql, Sdlc, Powerpoint, Sas.
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