Samuel Lye
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Samuel Lye Email & Phone Number

Field Sales Manager at DB Breweries
Location: Christchurch, Canterbury, New Zealand 5 work roles 2 schools
1 work email found @db.co.nz LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email s****@db.co.nz
LinkedIn Profile matched
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Current company
Role
Field Sales Manager
Location
Christchurch, Canterbury, New Zealand
Company size

Who is Samuel Lye? Overview

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Quick answer

Samuel Lye is listed as Field Sales Manager at DB Breweries, a with 321 employees, based in Christchurch, Canterbury, New Zealand. AeroLeads shows a work email signal at db.co.nz and a matched LinkedIn profile for Samuel Lye.

Samuel Lye previously worked as Sales Activation Manager (Merchandising Manager) at Db Breweries and Territory Manager at Db Breweries. Samuel Lye holds Bachelor Of Retail And Business Management from Massey University.

Company email context

Email format at DB Breweries

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{first}.{last}@db.co.nz
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AeroLeads found 1 current-domain work email signal for Samuel Lye. Compare company email patterns before reaching out.

Profile bio

About Samuel Lye

Im an energetic and enthusiastic leader, with over 13 years of experience in FMCG. Always open to growing my career and sharing my skill set, while continuing to learn from others around me. I hold a Bachelor of Business Studies, Double Major: Marketing and Management, and a Bachelor of Retail and Business Management from Massey University.

Listed skills include Social Media Marketing, Teamwork, Marketing, Leadership, and 16 others.

Current workplace

Samuel Lye's current company

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DB Breweries
Db Breweries
Field Sales Manager
new zealand
Website
Employees
321
AeroLeads page
5 roles

Samuel Lye work experience

A career timeline built from the work history available for this profile.

Field Sales Manager

Current

Coaching, leading, mentoring and developing a team of 10, made up of Territory Managers and Merchandisers in the Upper South Island. Ensuring the team understands DB's objectives and strategies, and are executing these at store level. Team tasks include selling in existing, and new products from the DB portfolio, negotiating displays and shelf space, activating promotions and conducting business reviews. Im responsible for ensuring we hit our monthly volume targets as a team, KPIs, and am continually driving our market share. Other responsibilities include hiring, ensuring budgets are maintained, as well as credit and expense management.

Apr 2022 - Present

Sales Activation Manager (Merchandising Manager)

South Island

Managing a team of 8 Merchandisers, coving the South Island in both Foodstuffs and Countdown stores, as well as liquor stores. Ensuring our portfolio of products always look incredible in store, and we are always looking at ways to leave the store better than when we walked in. Achieved by maintaining stock levels on both shelf and displays, and activating promotional activity. Always reviewing call cycles to best meet both our customers and DB's needs, and executing relays where needed. As well as identifying and growing talent in the team to ensure we have quality succession plans in place.

May 2021 - Mar 2022

Territory Manager

In this role I was responsible for growing DB's value share by building strong customer relationships, achieving objectives, and executing brand standards across the Manawatu and South Taranaki regions. This included managing budget spend, conducting customer business reviews, and putting together contract proposals. While in this role I also completed my second degree (Bachelor of Retail and Business Management) full time, while working full time to further expand my skill set and industry knowledge.

Oct 2014 - May 2021

Sales Merchandiser

Palmerston North, Wanganui-Manawatu, New Zealand

A hybrid role, with a 70/30 split between a Merchandiser and a Sales Rep. This role saw the addition of sales calls added to my call cycle which included Liquor Stores and bars, that I became responsible for and the key contact for the outlets.

Aug 2013 - Oct 2014

Merchandiser

Feilding, Wanganui-Manawatu, New Zealand

My first steps into the world of Sales and FMCG. Responsibilities included promoting and displaying DB's portfolio of brands in both Liquor Stores and Supermarkets. Helping to manage stock & display levels, as well as merchandise standards in the retail outlets - all while maintaining good working relationships with our customers.

Sep 2011 - Aug 2013
Team & coworkers

Colleagues at DB Breweries

Other employees you can reach at db.co.nz. View company contacts for 321 employees →

2 education records

Samuel Lye education

Bachelor Of Business Studies, Double Major: Marketing And Management

FAQ

Frequently asked questions about Samuel Lye

Quick answers generated from the profile data available on this page.

What company does Samuel Lye work for?

Samuel Lye works for DB Breweries.

What is Samuel Lye's role at DB Breweries?

Samuel Lye is listed as Field Sales Manager at DB Breweries.

What is Samuel Lye's email address?

AeroLeads has found 1 work email signal at @db.co.nz for Samuel Lye at DB Breweries.

Where is Samuel Lye based?

Samuel Lye is based in Christchurch, Canterbury, New Zealand while working with DB Breweries.

What companies has Samuel Lye worked for?

Samuel Lye has worked for Db Breweries.

Who are Samuel Lye's colleagues at DB Breweries?

Samuel Lye's colleagues at DB Breweries include Samuelu Siaea, Nav M., Ken Palaaia, Robyn Chapman, and Cormac Van Den Hoofdakker.

How can I contact Samuel Lye?

You can use AeroLeads to view verified contact signals for Samuel Lye at DB Breweries, including work email, phone, and LinkedIn data when available.

What schools did Samuel Lye attend?

Samuel Lye holds Bachelor Of Retail And Business Management from Massey University.

What skills is Samuel Lye known for?

Samuel Lye is listed with skills including Social Media Marketing, Teamwork, Marketing, Leadership, Digital Marketing, Fmcg, Marketing Communications, and Research.

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