Scaling the creative commercial output across Europe/US/APAC. Luxury +B2B

YBB is a youth-focused next generation creative company harnessing the radical optimism of youth. I am lucky enough to play a small part in helping shape larger projects, such as Nike’s Alpine Run Project and a report into inner-city girls post the WWC.

*currently being refreshed* Pasture is a food magazine that invites you behind the plate of food. Founded by me in 2016, the magazine uses slow food journalism to delve into the environment, product and people behind it. It sold globally from Tokyo to Germany, across the USA and back to the UK before turning digital.

VGC spans luxury and lifestyle; health and wellness; sports and entertainment. Helping shape the VGC brand, from 1.0 to 2.0 and support across their portfolios when needed.

I led, created and grew a new creative team in 2018 after launching a Snapchat channel. Ideas people, Content makers who cross-pollinated with anyone that was willing across digital, TV, print and marketing. We gained millions of YouTube views, millions of Snapchat subscribers, sat on the top of Twitter threads, Google discovery and picked up a whole host of awards along the way.

A start-up digital team to launch the newspaper on Snapchat. Snapchat Discover had grown into a major part of The Telegraph’s social strategy, with over 2.1m subscribers within its first 2 years.

A medium sized independent design studio working across design and art direction for ad agencies, direct with client across national ad campaigns, cinema adverts and branding. I learned again how to pitch, win, produce and craft good work. We had edit suites where I learned how to tell stories through motion, shadow retouchers learning how to manipulate imagery with craft and precision. The biggest lesson was how to work with big and small budgets, delivering results and making money.

Helping the new NYC arm in its infancy across design and art direction.

Design and art direction working across disciplines from film to advertising. Working directly with clients, forming small teams to hit creative briefs.

A small independent studio, exposed to a different type of creative process and working across art direction for the first time for book covers/campaigns and title sequences.

From national campaigns to multi-million pound rebrands I was exposed and learnt from the best. I led onclients such as John Lewis, Hertz and Flora.

Design / art direction / artworker :Clients | John Lewis, Youtube, Phones4u, Lastminute & Fosters

Design / art direction / artworker :Clients | McCain, BMB & Adidas

Design / art direction :Clients | The Guardian, 100% Design, Torsten Neeland & InQ Social Mobile