Samuel Morales Email & Phone Number

Glendale Heights, Illinois, United States

As a Business Intelligence Manager, I lead data integration and analysis across wholesale, retail, and e-commerce sales channels. I automate workflows through Power BI, Python, and Visual Studio Code, providing real-time insights that drive strategic decision-making and revenue growth.Key Responsibilities:Data Integration: Managed data integration across Meta, Google Ads, Amazon Ads, Wayfair, and Home Depot, ensuring comprehensive insights for cross-functional teams across wholesale, retail, and e-commerce channels.Automation & Architecture: Designed scalable data architectures and automated processes using Python, cutting manual reporting time by 40% and improving data accuracy.Predictive Analytics & Reporting: Developed predictive models and Power BI dashboards using SQL to analyze campaign performance, customer behavior, and sales data, driving sales growth and channel optimization.Revenue & P&L Analysis: Analyzed revenue trends and P&L performance, delivering insights that informed strategic decision-making and improved marketing spend efficiency by 20%.Cross-Channel Data Analysis: Unified data from multiple platforms into Power BI dashboards, providing leadership with actionable insights that improved decision-making across all sales channels.Collaboration & Strategy: Aligned data strategies with business goals across marketing, sales, and product teams, resulting in a 15% increase in customer acquisition and a 40% boost in lead generation.Data Governance: Established frameworks to ensure data integrity and compliance across platforms.Key Achievements:Automated data collection and reporting for wholesale, retail, and e-commerce channels, improving accuracy and speed of insights.Integrated data across Google Ads, Meta, and other platforms, enhancing P&L performance and driving improved marketing results.Delivered revenue and P&L analysis across sales channels, informing decisions that improved cost efficiency.

Glendale Heights, Illinois, United States

As an e-commerce manager/Digital Marketing specializing in data analytics and strategy, I excel in leading digital marketing for the retail sector across major marketplaces, including Amazon, Home Depot, and Wayfair, and on proprietary e-commerce websites. I focus on crafting data-driven campaigns on Meta and Google platforms, emphasizing customer acquisition and loyalty. My approach combines deep market analysis, competitor insights, and continuous industry trend monitoring to drive growth and enhance customer engagement, improving key performance metrics.In addition to my core responsibilities, I play a critical role in devising go-to-market strategies for new product lines, ensuring successful market entry and customer adoption. This involves analyzing market trends, identifying target demographics, and customizing marketing messages to resonate with the intended audience. For relaunching existing products, I employ a data-centric approach to understand previous performance and customer feedback, integrating these insights into refreshed marketing strategies. These strategies aim to reinvigorate brand presence, increase market share, and drive sales.My role involves strategic oversight of third-party agency relationships, ensuring alignment with our corporate goals. I excel in analyzing campaign data, utilizing marketing automation tools, and strategic budget management for maximum ROI. I lead online marketing efforts, encompassing SEO, SEM, and PPC campaigns, and am adept in Conversion Rate Optimization (CRO), including A/B testing. My expertise extends to managing digital advertising platforms and budgets and furthering e-commerce marketing objectives to boost online sales and revenue growth while maintaining brand consistency and upholding standards across digital channels.

Chicago, Illinois, United States

As Vice President of Global Business Development and Co-Founder of Sophisticated Spirits, I lead our global expansion in the competitive alcoholic beverages industry. My focus is on developing strategies that enhance market presence, boost sales, and strengthen our brand internationally.Key Responsibilities:Market Expansion: Expanded our global footprint by identifying and penetrating new markets. Analyzed trends to capitalize on growth opportunities.Sales Strategy: Developed global sales strategies driving significant revenue growth. Tailored approaches for regional markets while maintaining brand consistency.Brand Development: Led marketing efforts to enhance brand presence, ensuring our premium products resonate globally.Strategic Partnerships: Built key partnerships with distributors and retailers, securing mutually beneficial agreements.Distribution Management: Managed the global distribution network, optimizing supply chains, reducing costs, and improving delivery.Regulatory Compliance: Ensured compliance with international regulations for importing and distributing alcoholic beverages.P&L Management: Aligned financial performance with strategic goals, driving profitability.Leadership: Led cross-functional teams across regions, fostering collaboration and strategic alignment.Data-driven Decisions: Used analytics to inform strategies, track performance, and refine our competitive approach.My leadership at Sophisticated Spirits drives our global growth, seizes market opportunities, and strengthens our industry presence.

United States

As the Vice President of International Business at WorldPoint, a leader in healthcare focusing on cardiovascular support, I led global marketing, sales, and business development strategies. I managed a 20-person Sales and Marketing team, oversaw a $19M USD P&L, and directed a $500M USD annual marketing budget, working closely with government agencies, private industry, and pharmaceutical companies.Key Achievements:Revenue Growth: Increased international net sales from $1.2M to $11M in four years, achieving a 74% annual growth rate through strategic market penetration and optimized operations.Market Expansion: Developed a market penetration strategy that expanded our distribution network with a $1M investment, boosting distributors by 10% and diversifying our portfolio to 56 countries.Global Operations: Managed three international offices, ensuring strategic alignment and effective execution across diverse cultural and linguistic environments.Middle East Market Leadership: Launched a Dubai branch, projected to triple revenue, capturing 42% of the local cardiovascular support market.Digital Transformation: Led the development of a proprietary webstore in Latin America, increasing leads by 40%, new accounts by 30%, and revenue by 10% in the first year through an integrated digital marketing strategy.Cost Efficiency: Negotiated a revised contract with the American Heart Association, securing a five-point cost reduction, the first in 25 years.Strategic Partnerships: Expanded into Latin America by partnering with the American Academy of Pediatrics, enhancing our presence in the healthcare sector.Leadership: Built and led a high-performing team, driving the execution of global strategies across multiple markets.

Chicago, Illinois, United States

Developed and executed regional strategies aligned with the company’s growth objectives in Latin America, spearheading the successful launch of a Mexico City branch that became pivotal to regional expansion.Managed P&L and optimized budgets across the region, including overseeing a $250K USD marketing budget, ensuring financial targets were significantly exceeded, contributing to Latin America representing 30% of the company's international revenue.Identified and capitalized on new business opportunities, leading to exceptional revenue growth from 8 million MXN in the first year to 42 million MXN by the third year, reflecting an impressive 129.13% annual growth rate.Led and mentored diverse teams across multiple countries, fostering a high-performance culture that drove a 30% increase in sales in the revitalized Rio de Janeiro, Brazil location.Conducted in-depth market research to understand regional trends, customer needs, and the competitive landscape, launching targeted marketing initiatives that significantly enhanced brand recognition and customer loyalty.Directed regional sales and marketing efforts, securing over 8 million MXN ($400K USD) in new business in the first year of the Mexico City branch, with profits soaring to 43 million MXN ($2.1M USD) within three years.Ensured operational efficiency by conducting a financial analysis that guided the strategic closure of the Argentina office, resulting in $650K USD in operational cost savings.Built and maintained strong relationships with key clients, partners, and stakeholders, ensuring compliance with local laws and regulations while representing the company at industry events to promote the brand in the region.Drove innovation in business practices, promoting continuous improvement and competitive enhancement, earning WorldPoint’s Xfactor Award in 2016 for these accomplishments.

Chicago, Illinois, United States

As a Legal Intern in the Protection Department at the Mexican Consulate in Chicago, I gained hands-on experience in providing legal assistance and protection to Mexican nationals in the U.S., focusing on immigration, labor rights, and human rights.Key Responsibilities:Legal Assistance: Supported Mexican nationals with legal issues related to immigration, labor rights, and human rights. Assisted in consultations and document collection and provided guidance on legal procedures.Case Management: Managed case files, tracked progress, and ensured timely updates to clients and authorities. Played a key role in maintaining organized and up-to-date case records.Research and Analysis: Conducted legal research on U.S. immigration laws, labor regulations, and international human rights standards to assist the legal team in offering accurate advice.Document Preparation: Helped prepare legal documents such as affidavits, petitions, and official letters advocating for the rights of Mexican nationals with U.S. authorities.Community Outreach: Participated in outreach programs to educate Mexican nationals on their legal rights and consular services. Assisted in organizing workshops and informational events.Crisis Response: Assisted in urgent situations like detentions or deportations, coordinating with U.S. authorities and providing immediate support to affected individuals.This internship allowed me to apply my legal studies to real-world situations, enhancing my skills in legal research, client communication, and case management. My work contributed directly to the protection and advocacy of Mexican nationals, reinforcing my commitment to social justice and human rights.

Inventory Audit and Control: Conducted thorough inventory audits across multiple locations in Mexico, ensuring accuracy and compliance with the company’s global standards.Compliance with Foreign Standards: Ensured that inventory practices adhered to the foreign company's regulations and industry best practices, including reporting discrepancies and recommending corrective actions.Data Analysis and Reporting: Analyzed inventory data to identify trends, inconsistencies, and potential areas of loss. Prepared detailed audit reports and presented findings to senior management in the foreign headquarters.Cross-functional Collaboration: Worked closely with local and foreign teams, including finance, logistics, and warehouse operations, to ensure smooth audit processes and timely resolution of inventory issues.Process Improvement: Recommended and implemented process improvements to enhance inventory accuracy and efficiency, leading to reduced discrepancies and improved inventory turnover.Risk Management: Identified potential risks related to inventory management and developed strategies to mitigate those risks, ensuring the safeguarding of company assets.Training and Development: Provided training and guidance to local inventory teams on best practices and compliance with the foreign company's inventory management policies.

Puebla, Puebla, Mexico

Legal Research and Analysis: Proficient in conducting in-depth legal research on business and corporate law issues, including interpreting statutes, regulations, and case law to support legal strategies and decision-making.Contract Drafting and Review: Experienced in drafting, reviewing, and editing contracts, agreements, and other legal documents related to business transactions, mergers, acquisitions, and corporate governance.Corporate Governance: Knowledgeable in corporate structures and governance principles, including the preparation of corporate documents such as bylaws, resolutions, and minutes of board meetings.Regulatory Compliance: Skilled in ensuring compliance with business laws and regulations, including understanding local, state, and federal regulatory requirements affecting corporate operations.Client Communication and Support: Adept at assisting in client meetings, clearly communicating legal concepts, and supporting senior attorneys in managing client relationships and legal matters.

Collaborated with other attorneys and law students in criminal and civil cases at an institution that provides legal assistance to victims of crime or abuse. Assessed clients' rights and helped bring criminal issues to trial. Helped clients file cases with the corresponding agencies of the city's Public Ministry and assisted the Public Ministry in all aspects of cases.

Puebla, Puebla, Mexico

In my role as a Junior Attorney at Motte Associados, I focus on Business and Corporate Law, providing essential support to senior attorneys and directly contributing to the success of our clients. My responsibilities include conducting thorough legal research and detailed case analyses to help formulate effective legal strategies. I assist in drafting, reviewing, and editing a wide range of contracts, agreements, and corporate governance documents, ensuring that they meet all legal standards and effectively protect our clients' interests.I play a key role in maintaining compliance with relevant business and corporate law regulations by conducting compliance audits, identifying potential risks, and recommending strategies to mitigate those risks. My work also involves supporting corporate governance practices, including the preparation of bylaws, shareholder agreements, and board resolutions.In addition to these responsibilities, I actively participate in client meetings, where I assist in explaining complex legal concepts and help develop legal strategies tailored to our client's needs. I am committed to maintaining regular communication with clients and keeping them informed of case progress and important legal matters.I also provide valuable support in litigation matters, including preparing documents for court filings, managing discovery, and assisting in case management. In transactional work, I contribute to due diligence processes, contract negotiations, and the closing of deals, ensuring that all legal aspects are thoroughly addressed.My role at Motte Associados allows me to gain broad exposure to various aspects of business and corporate law, from transactional work to litigation. I am dedicated to delivering high-quality legal services and ensuring our clients receive the best advice and support.

Puebla, Puebla, Mexico

As part of my legal education and formation at my Law School, I have the opportunity to intern at the University Law Office, where I focus on Business and Corporate Law. In this role, I assist senior attorneys with various tasks crucial to supporting our clients and the firm's operations.I conduct extensive legal research and analysis on business and corporate law issues, providing detailed memos and reports that aid in developing legal strategies. I also assist in drafting, reviewing, and editing contracts, agreements, and corporate governance documents, ensuring they are accurate, compliant, and beneficial for our clients.My internship includes exposure to corporate governance practices, where I help prepare documents such as bylaws, shareholder agreements, and board resolutions. Additionally, I support the firm’s efforts to maintain compliance with relevant regulations by conducting compliance audits and identifying potential risks.I have the opportunity to participate in client meetings, where I learn to communicate complex legal concepts and provide support in developing strategies that meet our client's needs. I am also involved in litigation support, assisting with preparing court documents, discovery, and case management.This internship is integral to my legal education. It allows me to apply classroom knowledge to real-world situations and provides me with invaluable hands-on experience in the legal field, particularly business and corporate law.

Global Strategy Management, International Business

Business Administration And Management, General, Business Analytics

Decision Making using data

Llm, Law

Master'S Of Law, International Law And Legal Studies

Bachelor Of Laws (Ll.B.), Law, Lawyer

Activities and Societies: UPAEP), Puebla, México, 2006 -Secretary of Human Rights Commission, 2004-2005 -Society of Law Students.

Certificate, Digital Marketing

Certificated, Marketing/Marketing Management, General

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Master'S In Law, International Business Law