Samuel Nwabuike Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

Lagos State, Nigeria

- Collaborating with the local Head of Advertising to drive commercial efforts, offering insights on inventory availability, and optimizing targeting strategies.- Proficiently managing advertising campaigns through Google Ad Manager, meticulously defining targeting parameters to meet campaign objectives.- Vigilantly monitoring campaign performance, proactively optimizing to boost Click-Through Rate (CTR) and overall effectiveness.- Ensuring seamless execution by promptly addressing any issues and facilitating successful campaign outcomes.- Delivering comprehensive campaign performance reports with actionable recommendations for continuous improvement.- Innovatively experimenting with new targeting options to enhance performance and effectively reach the target audience.Maintaining adherence to operational processes for a streamlined and efficient advertising operation.

Lagos State, Nigeria

- Co-led the Sponsored Ad Team, collaborating closely to strategize and execute high-impact sponsored product campaigns, maximizing seller participation, visibility and conversions.- Crafted and disseminated daily performance reports for the Sponsored Ad Team, providing critical insights and metrics for data-driven decision-making.- Contributed to comprehensive market research and analysis, enriching our understanding of market dynamics, competitor landscapes, and consumer behavior. These insights informed strategic decisions.- Leveraged sales data for in-depth analysis, identifying trends and optimizing sponsored product campaigns to enhance overall performance.- Engaged with senior management to devise and implement new processes and procedures, streamlining operations, increasing efficiency, and driving superior campaign results.

- Conducted market research and analyzed user feedback to identify opportunities for product improvements.- Acted as a primary liaison between customers and the development team, gathering feedback and making recommendations for product enhancements based on customer needs.- Organized and prioritized user stories and feature requests in collaboration with the product owner to ensure alignment with short-term product strategies.- Responded to 'easy Hub questions' from customers and addressed their concerns in a timely and efficient manner.- Coordinated with marketing and PR teams to develop and implement go-to-market strategies for the platform.

Lagos, Nigeria

- Collaborated closely with end-users to conduct thorough needs analysis, identifying pain points and opportunities for process improvement.- Elicited user requirements and translated them into clear, actionable user stories with detailed acceptance criteria, facilitating seamless communication with the technical team.- Created comprehensive Business Requirement Documents, providing a holistic view of project scope and objectives, and effectively aligned stakeholders on project expectations.- Designed initial wireframes, flow diagrams, and UML diagrams, ensuring clarity and precision in project visualisation, allowing the technical team to deliver features on time within sprint cycles.- Acted as a bridge between end-users and application developers, evaluating proposed solutions to ensure alignment with business requirements and suggesting refinements where necessary.- Actively engaged in brainstorming sessions and contributed to the generation of innovative technology ideas within the department, fostering an environment of collaboration and idea-sharing.- Consistently communicated complex technical concepts effectively to non-technical stakeholders, facilitating decision-making and ensuring project success.

Bachelor'S Degree, Computer Science, 4.48/5.0

Activities and Societies: President - Nigeria Association of Computing Students (NACOS) Covenant University Chapter, Assistant Course.

Transition Into Product Management