• Project Manager & Co-Founder of a thriving 1,500-member ROBLOX group specializing in user-generated content for avatar customization• Generated over 35,000 sales from in-game avatar items, driving significant group revenue• Managed end-to-end project development for game content, including ideation, design, and execution• Led data-driven decision making by tracking and analyzing key performance indicators (KPIs) such as user engagement, sales, and retention• Developed and executed strategies for monetization and in-game economy to enhance player experience and increase revenue• Oversaw marketing and promotional campaigns, using social media and networking to build a robust player community• Actively grew the group’s presence by managing networking and collaborations with other developers and communities• Directed social media management across multiple platforms to promote the group’s content and boost brand visibility