Southern Region Marketing Intern
- CRM and Consumer Insights: Worked closely with CRM databases and digital consumer insight software to monitor customer engagement and lead generation/conversion.- Performance Analysis: Monitored and analyzed the consumer website journey, tracking the performance of BMW websites from a regional level down to individual dealerships.- Data Visualization: Developed visual reports illustrating the relationship between dealership website page views and overall sales by model.- Presentation & Reporting: Created and delivered presentations on website performance, lead optimization strategies, and digital insights.- Regional Marketing Support: Assisted in managing the Southern Region's marketing fleet for marketing initiatives.