- CRM and Consumer Insights: Worked closely with CRM databases and digital consumer insight software to monitor customer engagement and lead generation/conversion.- Performance Analysis: Monitored and analyzed the consumer website journey, tracking the performance of BMW websites from a regional level down to individual dealerships.- Data Visualization: Developed visual reports illustrating the relationship between dealership website page views and overall sales by model.- Presentation & Reporting: Created and delivered presentations on website performance, lead optimization strategies, and digital insights.- Regional Marketing Support: Assisted in managing the Southern Region's marketing fleet for marketing initiatives.

Division 1 - Punter- Conference USA Champions; Vrbo Fiesta Bowl 2024- Managed full-time student course load, with 40 hours/week training, play review, andcompetition.

- Supported new hire orientations and new hire meetings.- Conducted new hire audits to ensure accurate information is received in a timely manner.- Gathered documentation from new associates and followed-up for missing information.- Supported Employee Self-Service portal and mobile app.- Assisted in HR Service Center marketing campaign.

- Conducted research and data analysis within partner sales and development- Established partner contacts and reported weekly to Director of Partner Relations- Gained experience in Salesforce customer relationship management software- Observed Payne Stewart Kids Golf Foundation Camp and Clinic implementation