Samuel Roots Email & Phone Number

Poole, England, United Kingdom

In 2020, Elite Skills Arena (ESA) launched our new venture the FTY Lab. The lab plans to become the landmark venue for the ESA equipment and allows the public to come and use the hi-tech football training products we usually only sell. As a part of the launch, I started a new position as Marketing Director of the FTY Lab, alongside my current role as ESA's Head of Marketing and our ESA Head Office moved on-site.The role consists of overseeing the whole Marketing Management of the FTY brand. I solely designed the companies website which is used for online bookings, memberships and an e-shop (www.ftylab.com). Alongside my Managing Director, we have created the whole visual look inside the lab, which features large wall murals, tv displays, product graphics and any interior and exterior signage.Furthermore, my role also includes running our marketing strategy, managing our social media channels and paid adverts, filming and editing digital media, creating marketing materials and overseeing our branding. I'm also heavily involved in the company's commercial department, creating and maintaining strong relationships with partners and sponsors.

Poole, Dorset

Joining the team permanently in March 2017, I started my career at ESA as a part of the Sales and Marketing department. The department was responsible for seeking new connections with potential clients. I was heavily involved with aiding sales through the use of digital graphic design and used several marketing platforms to engage with our audience. In July 2017, I became Head of Marketing at ESA. This was a natural promotion into the role which moved me away from handling direct sales and focusing all my efforts onto the marketing of the company. I oversee all of ESA's social media accounts (audience of over 20,000) and run the company's website. I aim to bring fresh ideas to the overall look of the company and how we portray ourselves to the market.Using my journalistic background I film & conduct interviews, as well as filming & editing product promotional videos for our website. I also produce; marketing materials, the company's visual identity and product designs.

Poole, Dorset, United Kingdom

In 2016, I freelanced for the fast-growing sports business, ESA, to conduct interviews and help with all things media based. This included work with elite football players such as Jack Wilshere. I built up a record of communicating with people who work in football, ranging from coaches to players. I also gained experience from working in the sports industry, conducting interviews and writing engaging content.

Bachelor’S Degree, Sports Journalism Ba (Hons)

Gcse & A-Level