Digital Marketing Specialist
CurrentLead the planning and execution of multi-channel digital marketing campaigns, increasing organic traffic by 40% over two years.Spearheaded the implementation of advanced SEO strategies, achieving top rankings for several competitive keywords in the industry.Managed a €500k PPC budget across Google Ads, Facebook Ads, and LinkedIn Ads, driving a 25% YoY increase in conversions.Collaborate with internal design and content teams to create cohesive, high-converting landing pages and web content.Key Achievements: Reduced cost per conversion by 20% across PPC channels, doubled lead generation from social media campaigns.