- Manage and operate US E-commerce business in cross function between operations/logistics and marketing- Manage CRM flow and lifecycle campaigning for US market- Manage pricing strategy & pure product margin for entire 2PL business in the US - Merchandise daily promotional sends, campaigns, and activations on app & web - Ensure 2PL partners inventory levels stay balanced between trading strategy and purchasing activity- Guide sourcing team on cost/promo price structure to drive sales while ensuring gross profit targets for our 2PL parter- Generated over $110 million in GMV in 2023 by merchandising all 2PL E-commerce business in the US

- Merchandised our retail platform of over 5,000 skus based on performance metrics, pageviews, and demand- Launched notable brands: Post Malone, Orin Swift, James Harden, and Cara DelevigneBuilt go-to-market strategies for each brand launch in the US- Managed and merchandised promotional calendar of sends via email, SMS, push notification- Collaborated with operations & supply chain team to insure pricing would drive sales while managing proper margin goals

- Negotiate wine purchase orders with wineries, importers, suppliers, and distributors to ensure the most competitive pricing in the market based on consumer trends and market data- Facilitate re-orders with key suppliers on 3-12 month terms to ensure performance and healthy supply chain ($10 million of inventory per year)- Provide suppliers, wineries, importers, and distributors on what we are looking to purchase in terms of: styles, categories, costs, and quantities for the year based on internal Vivino data (pageviews, virality, ratings, etc)

- Assisted in E-Commerce functions such as CRM, email QA, email, SMS, and push notification content for US and Canadian markets- Managed merchant success through campaigns through two Canadian merchants- Guided Canadian merchants pricing strategy for promotions to ensure revenue growth

As a Guest Services Representative, my primary task was to check in wine club members to their desired tasting rooms, along with recommending tastings to non-club members. This job required a lot of speaking with club members and winery guests, which made me very comfortable conversing with people and ensuring their time at Testarossa left them wanting to keep coming back.

As a Hospitality Prep I assisted the tasting room by polishing glasses, stocking club packs, and ensuring that the tasting room was plenty stocked with wine.

As a BrigAID member for LIFEAID Beverage Co. I would regularly go to grocery stores and attend large events where I would have be at a booth introducing customers to our product. This job required me to be well informed on our product, and be able to concisely describe it to potential customers in hopes that they will buy it.