With over ten years of experience in leading digital marketing teams and operations, I am passionate about delivering data-driven and customer-centric solutions that drive business growth and satisfaction. As the Head of Digital Marketing & Automation, I oversee the execution of digital marketing strategies across the Oceania and Asia Pacific markets, aligned with key KPIs such as acquisition, retention, and member/customer satisfaction.My core competencies include marketing automation, campaign management, CRM integration, marketing AI, and analytics. I leverage my technical expertise and marketing acumen to bridge the gap between marketers and technology, and to lead transformation and innovation projects that enhance marketing efficiency, customer experience, and cost-effectiveness. I also collaborate with diverse stakeholders and teams, such as brand, digital, and frontline teams, to ensure a seamless and consistent customer journey and communication. As a Certified Practising Marketer, I am committed to upholding the highest standards of professional excellence and ethical conduct in the marketing industry.