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Sam Sheppard Email & Phone Number
Director, Data Strategy and Analytics
at
Institute of Corporate Directors
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Director, Data Strategy and Analytics
Location
Toronto, Ontario, Canada
Who is Sam Sheppard? Overview
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Quick answer
Sam Sheppard is listed as Director, Data Strategy and Analytics at Institute of Corporate Directors, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Sam Sheppard.
Sam Sheppard previously worked as Director, Data Strategy & Analytics at Institute Of Corporate Directors and Director, Marketing & Analytics at Institute Of Corporate Directors. Sam Sheppard holds Bachelor Of Science (Bsc), Geography from University Of Exeter.
Company email context
Email format at Institute of Corporate Directors
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Institute of Corporate Directors
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Profile bio
About Sam Sheppard
Specialties: Development of data-driven strategies, including marketing, operational processes, data management, and analytics.
Current workplace
Sam Sheppard's current company
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11 roles
Sam Sheppard work experience
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Director, Data Strategy & Analytics
Current
Oct 2023 - Present
Director, Marketing & Analytics
- Lead multi-channel marketing strategy, including paid digital, email, SEO, print, and direct marketing- Oversee marketing creative development and deployment- Key vendor management- Own and manage digital platforms, including website and email- Lead data strategy, analytics, and reporting - Drive continuous improvement through data interrogation, A/B.
May 2019 - Oct 2023
Director, Marketing Planning & Analytics
- Lead cross-functional team in Data Strategy development project- Provide thought leadership on how to leverage analytical learning to advance reach and impact across the organisation- Lead development and deployment of online marketing programs to support fundraising and mission goals, with focus on acquisition and retention of supporters- Lead.
Feb 2018 - May 2019
Director, Customer Relationship Marketing
- Lead development of customer segmentation methodology- Lead national email marketing strategy- Lead digital fundraising campaigns- Responsible for website development and enhancement- Project management of database and digital platform development- Create dashboard of key performance indicators for quarterly Board meetings- Provide guidance and best.
Apr 2017 - Feb 2018
Manager, Marketing Analytics
- Provide data-driven insights to inform marketing strategy- Develop deep analyses of core marketing and fundraising activities- Identify opportunities for process improvements in email strategy- Contribute expertise to digital fundraising campaigns
Oct 2016 - Apr 2017
Manager, Lottery Analytics
- Working with stakeholders to optimize customer database model.- Campaign planning, and setting of KPIs for pending lottery program.- Direct response program development.- Campaign analytics.- Coaching and development of direct report.
Feb 2016 - Oct 2016
Specialist, Business Analytics
- Provide analytical and technical support on projects, including Direct Marketing, content management, and fundraising campaigns. Involved in all stages, from planning to execution to post-analysis.- Give insight and guidance on appropriate strategy and risk avoidance, making full use of diverse datasets.- Analysis, documentation, and evaluation of all.
Jan 2014 - Feb 2016
Data Analyst - Direct Marketing
- Development of mailing list segmentation strategies for variety of direct marketing appeals.- Managing collection, cleansing, and use of data.- Providing prospect identification and analysis support to team of Development Officers.- Creating standardised forms, processes, and documentation.- Supporting management of Donations Office for both inbound and.
Sep 2012 - Jan 2014
Senior Data Analyst
Nhs Commercial Medicines Unit
- Collection, cleansing, processing, extraction, and analysis of data pertaining to pharmaceutical purchasing in secondary care.- Principle analytical support for contracting operations with annual value in excess of £3bn.- Production of regular and ad hoc reports for internal and external stakeholders.- Fulfilling time and commercially sensitive requests.
Jan 2008 - Jun 2012
Administrator
Aug 2005 - Jan 2008
2 education records
Sam Sheppard education
Bachelor Of Science (Bsc), Geography
Education record
Presentation College
FAQ
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What company does Sam Sheppard work for?
Sam Sheppard works for Institute of Corporate Directors.
What is Sam Sheppard's role at Institute of Corporate Directors?
Sam Sheppard is listed as Director, Data Strategy and Analytics at Institute of Corporate Directors.
Where is Sam Sheppard based?
Sam Sheppard is based in Toronto, Ontario, Canada while working with Institute of Corporate Directors.
What companies has Sam Sheppard worked for?
Sam Sheppard has worked for Institute Of Corporate Directors, Arthritis Society, The Arthritis Society, Heart And Stroke Foundation, and Baycrest Foundation.
How can I contact Sam Sheppard?
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What schools did Sam Sheppard attend?
Sam Sheppard holds Bachelor Of Science (Bsc), Geography from University Of Exeter.
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