Sales Strategy and Execution:Developed and implemented sales strategies to achieve regional sales targets of more than 30 MM/year.Identified new business opportunities and expanded market share.Monitored market trends, competitor activities, and customer feedback to adjust sales strategies accordingly.Client Relationship Management:Built and maintained strong relationships with key clients, including distributors, retailers, and contractors.Provided exceptional customer service and addressed client needs promptly and effectively.Conducted regular client visits and presentations to promote Roca Tile products and solutions.Team Leadership and Development:Recruited and managed a team of 25, including sales reps, customer service reps and logistics. Set performance goals and conducted regular performance reviews.Provided coaching and mentorship to enhance team productivity and effectiveness.Sales Reporting and Analysis:Prepared and submitted regular sales reports, forecasts, and market analysis to senior management.Analyzed sales data to identify trends, opportunities, and areas for improvement.Developed and monitored key performance indicators (KPIs) to track sales performance.Marketing and Promotion:Collaborated with the marketing team to develop promotional materials and campaigns.Participated in industry trade shows, exhibitions, and networking events to promote Roca Tile products.Coordinated product launches and promotional activities within the region.Operational Efficiency:Ensured efficient order processing, delivery, and after-sales support.Collaborated with logistics and supply chain teams to optimize product availability and delivery timelines.Managed regional budget and expenses to achieve cost-effective operations.Compliance and Risk Management:Ensured compliance with company policies, industry regulations, and legal requirements.Identified and mitigated potential risks related to sales activities and client relationships.oc

Porcelanosa Group is a manufacturer of high-end products, encompassing tiles, kitchen and bathroom fixtures, facades, and hardwood. The company operates over 500 showrooms globally, including 40 in the US, catering to both B2B and B2C.Managing Director, Tri-stare area.• Total sales achieved: Over $45 million in 10 years, surpassing by $5 million the initial sales goal.• Led and motivated sales teams, achieving a consistent 20% annual increase in sales.• Trained and on boarded 30+ staff (design consultants, customer service reps and kitchen designers) resulting in a 90% improvement in product knowledge and customer service. • Directed the end-to-end sales process, incorporating the use of yearly surveys to measure and enhance customer satisfaction, ultimately securing a 50% increase in overall satisfaction levels. • Expanded the customer base by 20% per year, represented the company at 50+ industry events and fostered 60 new partnerships in 10 years.• Collaborated on effective sales strategies with the different stakeholders (sales reps, customer service reps, marketing department and logistics) achieving a 25% increase in market share and 15% revenue growth, surpassing sales targets and KPIs each year.

• Managed product development, provided training and education to +70 sales representatives, led project management initiatives and developed merchandising tools across a diverse range of product categories, encompassing mosaics, stone, hardwood flooring, and laminate flooring.• Developed and executed product strategies such as creating a specific product selection for the US market and immediate samples availability upon request, resulting in a 25% increase in East Coast market share. • Conducted the analysis of pricing, distribution, post-sale service, and product performance, generating statistical reports for dissemination to both the US corporate office and the Spain based factory. This initiative contributed to a reduction of $3.5 million in inventory costs at the company warehouses within a one-year timeframe.

Prominent Group, a German company operating in both B2B and B2C spheres, specializes in water treatment and serves as a manufacturer of components and systems in fluid metering technology.• Established and nurtured relationships with key industrial manufacturing clients, achieving a 20% increase in one year.• Met and surpassed monthly and yearly sales goals, achieving up to $3.5 million in sales within one year. • Contributed to a 15% growth in market share by developing and implementing sales strategies securing major projects against competitors.• Led international client trips for educational purposes and conferences demonstrating the company's commitment to global collaboration and customer satisfaction.

Tecnicas Reunidas S.A, an international company, specializes in offering B2B civil engineering consulting services.• Achieved a 30% reduction in workplace accidents and incidents through education and regular training to meet health and safety regulations.• Implemented quality control measures, resulting in a 20% improvement in product quality and customer satisfaction in 3 years.• Achieved 25% reduction in the company's environmental footprint by adhering to environmental legislation, coupled with reporting on project advancements and compliance status, all while prioritizing the use of recycled materials and embracing eco-friendly policies.