I'm an Experienced Co-Founder with 20+ years of working in the FMCG industry. Skilled in Entrepreneur Startups, Brand Strategy, Retail & Marketing Strategy, Digital Marketing, Product Development, and Fast-Moving Consumer Goods (FMCG). Let's just say I know a little bit about everything to be very dangerous. Building Natvia from an idea to one of the best-selling Natural Sweetener brand in Australia and New Zealand have equipped me with the range of skills and experience to drive brand growth.Key skills & Responsibilities:Strategy
Ensuring we have a singular purpose and have a very defined WHY.Making sure we have the CUSTOMER directly at the center of our business. Aligning our marketing goals directly with the business goalsSharing our purpose and WHY with our customers in the simplest possible way.Taking our customers on a journey through story telling and brand experience. 
Sales & MarketingBusiness growth planning & strategyMarketing strategy planning & execution Marketing Team management & mentoringBrand creative directionCreative management & executionMedia planning & strategySocial media planning Online advertising strategyOnline sales & strategy growthRetail Sales and promotion planning and growth strategyProduct presentations & range reviews with major retail buyersDomestic and International Distributor managementNew Product Development and pricing for new ranges.NPD with manufacturers