Strategic Marketing | B2B | Go-To-Market | Engineering BackgroundI am a true customer strategist by heart who offers the unique combination of an engineering background with deep experience in marketing strategy. Spiced up with additional startup and e-commerce experience, I bring innovation, agility, and an entrepreneurial spirit to organizations I work with. During my career, I saw both worlds - startups and big corporates, but always with a focus on technology. My experiences span the industries of automotive, chemicals, electronics, test & measurement as well as semiconductors.I started in strategic business development at Rohde & Schwarz, where I was lucky to develop a vast spectrum of experiences by being part of and later leading many projects at the intersection of sales, marketing, and product management in a high-tech electronics environment. After that, I founded my own marketing agency. Working with many companies on their marketing strategy and performance marketing taught me how important it is to put the customer at the center of every thought. After that, I joined Infineon’s product marketing as a product manager developing the global product strategy for embedded SIM in the markets Automotive and Industrial. In my last position, I was heading the marketing and communications department at DELO, which is a supplier of high-performance adhesives for electronics.In my free time, I am a semi-professional soccer referee (probably the single most significant influence on my personality!), volunteer as a medical courier, and introduce international visitors to our Munich beer culture. Whether you are interested in my expertise or just want to know how the offside rule in soccer really works, please contact me. I am always happy to meet new people and opportunities!