You want people to sit up and pay attention. I grab them by the eyeballs.I’m Sam – freelance copywriter and your new wingman. Let’s get this stuff out the way: -- I’m the former Creative Lead of the award-winning agency RH&Co. -- I create integrated campaigns for industries that routinely use terms like ‘due diligence’ and ‘quantum engineering’. -- I’ve consulted on high level brand direction, positioning and strategy. The big stuff. Phew, that’s all obligatory marketing done. I have to say it because of what it means for you:-- I’m a safe pair of hands, but I’m not just a safe pair of hands-- We can put some of the risk, art and meaning back into marketing-- We can go beyond ordinary brand tactics - and give your brand some space to grow.We might use marketing copy that doesn’t sound like marketing copy. And we might add some best practice brand tactics. Or we might break all the rules in just the right places.Because if you want to find space to grow, you can’t only do what the rest of your industry seems to be doing.You might be talking to chief financial officers or small business owners, bored shoppers or jaded ecologists. Either way, you don’t just want to speak their language. You want to subvert it.So that’s what I do. And FCA-regulated industries still seem to like me.Hit me up if you want words, articles, web copy, campaigns that rip their way into those conversations where people say “hey I saw this today, check it out!”Let's see what we can get up to: sam@samuelwhitlock.com