Country head for Freshideas in Malaysia, enabling and empowering organizations humanize their digital transformation agenda. Develop strategic partnerships and capabilities to better serve customers in this region.

A side passion project. Started as a shared Google sheet that turned into the largest website directory for camping sites in Malaysia.

Enabling brands and organizations across B2C industries in Asia make better, smarter business decisions through AI-powered audience intelligence and market research. Clients include McKinsey & Co, World Vision, HELP Education Group, Oppo, SONY Music, Bundesliga, Volkswagen, Statista. We are also developing new industry standards of ranking and reporting for Education, Travel, Health and more.

Provide oversight of strategic initiatives at Do Marketing Right, spearheading efforts to increase market share and launch innovative products for clients, utilizing cutting-edge marketing and technologies. Successfully manage a decentralized network of agencies and consultants, delivering bespoke solutions tailored to a diverse clientele in sectors such as FMCG, NGO, Retail, Education, Real Estate, Finance and Technology. Key accomplishments include the deployment of advanced marketing… Show more Provide oversight of strategic initiatives at Do Marketing Right, spearheading efforts to increase market share and launch innovative products for clients, utilizing cutting-edge marketing and technologies. Successfully manage a decentralized network of agencies and consultants, delivering bespoke solutions tailored to a diverse clientele in sectors such as FMCG, NGO, Retail, Education, Real Estate, Finance and Technology. Key accomplishments include the deployment of advanced marketing strategies, the integration of transformative technologies like AI and ML, and the development of strong brand foundations that significantly enhance client success and market presence. Further specialization in transformation of portfolio companies owned by private equities (pre-ipo). Additionally, as an advisor to C-level executives and board members, I impart critical strategic insights and assume interim leadership roles to guide marketing and sales departments towards achieving business goals. This includes enhancing brand visibility, achieving operational excellence, and driving measurable growth for our clients. Show less

Support Creador's investment in Malaysia.Spearheaded the consumer services division at CTOS, focusing on strategic planning, marketing, and operations. Responsible for defining and executing a comprehensive consumer services strategy that included developing new partnerships, improving brand fundamentals and launching innovative products - leading to double-digit growth, setting the business up for sustainability, pre-IPO

Provide leadership of a cross-functional team covering Marketing, Finance, Product Supply, and Trade Marketing which was pivotal in crafting and executing Fabric Care brand strategies across Malaysia and Singapore. The collaboration and strategic vision led to P&G becoming the fastest growing detergent company in Malaysia.

Provide oversight of P&G’s marketing operations across Vietnam and Cambodia includes spearheading initiatives in direct-to-consumer marketing, media, advertising, brand communications, public relations, and multi-brand projects. Successfully managed the seamless execution of below-the-line activations, shopper marketing, and media operations. Key accomplishments include driving new product launches across all categories, significantly enhancing market presence and consumer… Show more Provide oversight of P&G’s marketing operations across Vietnam and Cambodia includes spearheading initiatives in direct-to-consumer marketing, media, advertising, brand communications, public relations, and multi-brand projects. Successfully managed the seamless execution of below-the-line activations, shopper marketing, and media operations. Key accomplishments include driving new product launches across all categories, significantly enhancing market presence and consumer engagement.Additionally, as a corporate trainer for P&G Vietnam, imparted strategic marketing insights and practices, enriching the professional development of the marketing team. Reporting directly to both the CEO and ASEAN Marketing Director, facilitated strong leadership connections and strategic alignment with corporate goals, ensuring robust market growth and operational excellence. Show less

Oversaw the execution of Gillette's brand strategy across ASEAN markets, including Indonesia, Thailand, Vietnam, Singapore, and Malaysia. Led the identification of key business opportunities and the development of strategic plans, driving the execution of portfolio strategies and product launches. These initiatives resulted in double-digit year-on-year dollar growth and achieved record market shares in multiple countries. My leadership not only propelled significant brand growth but also… Show more Oversaw the execution of Gillette's brand strategy across ASEAN markets, including Indonesia, Thailand, Vietnam, Singapore, and Malaysia. Led the identification of key business opportunities and the development of strategic plans, driving the execution of portfolio strategies and product launches. These initiatives resulted in double-digit year-on-year dollar growth and achieved record market shares in multiple countries. My leadership not only propelled significant brand growth but also solidified Gillette's market dominance in the ASEAN region. Show less

Managed national distributor accounts and major modern retail customers, including Giant and Mydin, overseeing the strategic alignment and execution of Joint Business Plans (JBP) that enhanced the shopper experience and drove double-digit growth for P&G. Spearheaded margin improvement initiatives through effective portfolio management, smart pricing strategies, and optimized shelf management. Additionally, led and supervised the secondary selling organization, focusing on daily operations… Show more Managed national distributor accounts and major modern retail customers, including Giant and Mydin, overseeing the strategic alignment and execution of Joint Business Plans (JBP) that enhanced the shopper experience and drove double-digit growth for P&G. Spearheaded margin improvement initiatives through effective portfolio management, smart pricing strategies, and optimized shelf management. Additionally, led and supervised the secondary selling organization, focusing on daily operations, training, and issue resolution, which significantly improved team performance and operational efficiency. Show less