Samuel Ade Kurniawan Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

• Managed SEO for 5 markets (ID, SG, MY, TH, VN), focusing on Indonesia, Singapore, and Vietnam. Improved key metrics, including:ID pages: CTR to 2.7%, average position from 12.3 to 9.6.SG pages: Clicks up by 10.8%, CTR from 7.2% to 13.2%, average position from 16.8 to 13.2.VN pages: Clicks up 90%, impressions by 9.7%, CTR to 2.9%, average position from 30.9 to 27.1.• Directed a team of 10+ writers, producing 30 SEO-optimized articles monthly. Conducted regular keyword… Show more • Managed SEO for 5 markets (ID, SG, MY, TH, VN), focusing on Indonesia, Singapore, and Vietnam. Improved key metrics, including:ID pages: CTR to 2.7%, average position from 12.3 to 9.6.SG pages: Clicks up by 10.8%, CTR from 7.2% to 13.2%, average position from 16.8 to 13.2.VN pages: Clicks up 90%, impressions by 9.7%, CTR to 2.9%, average position from 30.9 to 27.1.• Directed a team of 10+ writers, producing 30 SEO-optimized articles monthly. Conducted regular keyword research to boost organic traffic, analyzed competitors’ SEO strategies, and implemented best practices to rank for competitive keywords.• Led URL restructuring across 5 markets, improving SEO value through better structure and page redirections. Optimized robots.txt, removed 20,000+ irrelevant URLs, automated internal linking, and cleaned up 404 errors, improving site performance.• Enhanced articles with internal links, schema markup, and other technical SEO elements. Created a directory page structure to drive SEO traffic. Developed SOPs for campaign managers to create SEO-optimized custom slug URLs.• Prepared and presented monthly SEO reports and quarterly action plans. Improved page speed to meet Core Web Vitals standards. Show less

Singapore

• Led a team of over 10 content writers monthly, overseeing recruitment, mentorship, and growth opportunities to enhance their skills and productivity.• Conducted regular keyword research to optimize content creation for organic traffic.• Managed Supermom Indonesia's blog, which generated over 30k monthly traffic.• Analyzed competitors’ SEO strategies and implemented best practices.• Enhanced articles with internal links, schema markup, and other technical SEO… Show more • Led a team of over 10 content writers monthly, overseeing recruitment, mentorship, and growth opportunities to enhance their skills and productivity.• Conducted regular keyword research to optimize content creation for organic traffic.• Managed Supermom Indonesia's blog, which generated over 30k monthly traffic.• Analyzed competitors’ SEO strategies and implemented best practices.• Enhanced articles with internal links, schema markup, and other technical SEO elements.• Supported copywriters with content optimization and SEO-friendly guidelines.• Directed content creation and optimization efforts for Supermom's Malaysia blog, achieving significant metrics: 7740 clicks, 201,000 impressions, a 3.9% click-through rate (CTR), and 9 out of 31 articles ranking on Google’s first page.• Implemented strategic content planning using on-page SEO techniques and Schema Markup (JSON-LD) to boost rankings. Show less

Singapore

• Collaborated with the SEO team to migrate content to WordPress, applying SEO standards that improved keyword rankings on Google SERP by 20%.• Created SEO-optimized footers for 22 categories, ensuring cohesive and impactful key information.• Curated campaigns and updated banners to enhance user experience and retention.• Coordinated with the operations team on merchant services and product category clean-up for smoother marketplace operations.• Provided end-to-end merchant… Show more • Collaborated with the SEO team to migrate content to WordPress, applying SEO standards that improved keyword rankings on Google SERP by 20%.• Created SEO-optimized footers for 22 categories, ensuring cohesive and impactful key information.• Curated campaigns and updated banners to enhance user experience and retention.• Coordinated with the operations team on merchant services and product category clean-up for smoother marketplace operations.• Provided end-to-end merchant support, from onboarding to campaign participation.• Partnered with the tech team to enhance UI/UX and reduce product curation lead times by improving admin features. Show less

• Published 64 articles that generated 520 users, 857 sessions, 414 SERP clicks, and 17,037 impressions, achieving an average CTR of 2.4% and an average position of 10.3 over a two-month period.• Conducted keyword research tailored for a new niche site, focusing on long-tail keywords with low competition on SERP.• Integrated GA4 and Google Search Console with the domain, configured post URL structures, submitted a sitemap to GSC, and performed 301 redirects for 404 pages.

Indonesia

Full Stack Digital Marketing

During the boot camp, I developed a strong interest in the SEO digital marketing stream. I immersed myself in a rigorous 14-week Intensive.

Sarjana Sastra, English Language And Literature, General, 3.93 Gpa

University's "Beasiswa Prestasi" Scholarship Awardee for 3 consecutive years