Samuel Ade Kurniawan Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

• Managed SEO for 5 markets (ID, SG, MY, TH, VN), focusing on Indonesia, Singapore, and Vietnam. Improved key metrics, including:ID pages: CTR to 2.7%, average position from 12.3 to 9.6.SG pages: Clicks up by 10.8%, CTR.
• Directed a team of 10+ writers, producing 30 SEO-optimized articles monthly. Conducted regular keyword… Show more
• Directed a team of 10+ writers, producing 30 SEO-optimized articles monthly. Conducted regular keyword research to boost organic traffic, analyzed competitors’ SEO strategies, and implemented best practices to rank for.
• Led URL restructuring across 5 markets, improving SEO value through better structure and page redirections. Optimized robots.txt, removed 20,000+ irrelevant URLs, automated internal linking, and cleaned up 404 errors.
• Enhanced articles with internal links, schema markup, and other technical SEO elements. Created a directory page structure to drive SEO traffic. Developed SOPs for campaign managers to create SEO-optimized custom slug.
• Prepared and presented monthly SEO reports and quarterly action plans. Improved page speed to meet Core Web Vitals standards. Show less

Singapore

• Led a team of over 10 content writers monthly, overseeing recruitment, mentorship, and growth opportunities to enhance their skills and productivity.
• Conducted regular keyword research to optimize content creation for organic traffic.
• Managed Supermom Indonesia's blog, which generated over 30k monthly traffic.
• Analyzed competitors’ SEO strategies and implemented best practices.
• Enhanced articles with internal links, schema markup, and other technical SEO… Show more
• Enhanced articles with internal links, schema markup, and other technical SEO elements.

Singapore

• Collaborated with the SEO team to migrate content to WordPress, applying SEO standards that improved keyword rankings on Google SERP by 20%.
• Created SEO-optimized footers for 22 categories, ensuring cohesive and impactful key information.
• Curated campaigns and updated banners to enhance user experience and retention.
• Coordinated with the operations team on merchant services and product category clean-up for smoother marketplace operations.
• Provided end-to-end merchant… Show more
• Provided end-to-end merchant support, from onboarding to campaign participation.

• Published 64 articles that generated 520 users, 857 sessions, 414 SERP clicks, and 17,037 impressions, achieving an average CTR of 2.4% and an average position of 10.3 over a two-month period.
• Conducted keyword research tailored for a new niche site, focusing on long-tail keywords with low competition on SERP.
• Integrated GA4 and Google Search Console with the domain, configured post URL structures, submitted a sitemap to GSC, and performed 301 redirects for 404 pages.

Indonesia

Full Stack Digital Marketing

During the boot camp, I developed a strong interest in the SEO digital marketing stream. I immersed myself in a rigorous 14-week Intensive.

Sarjana Sastra, English Language And Literature, General, 3.93 Gpa

University's "Beasiswa Prestasi" Scholarship Awardee for 3 consecutive years