Development and ownership of Brand, Creative, Marketing and Advertising.

Reporting directly to the CEO, responsible for all Marketing, Brand building and Business Development initiatives.Leadership of the sales and marketing managers and their teams.Ownership of all marketing and brand strategy: conception; optimisation; planning; optimisation; delivery; optimisation; review; optimisation (if you hadn’t noticed, I think optimisation is important).Budget ownership, P+L management, forecast delivery and ROI analysis.Consumer, Product, Market research and Brand Tracking.Member of the board of operations.

Budget ownership, including delivering annual budget and forecasts, management and ROI analysis. Management of logistics ensuring all activity, staff KPIs and requirements are metPresentation of periodic figures, budgets and forecasts to the MDResponsible for Academy expansion and brand development to deliver engagement with media and consumer alike.International brand development - most notably the permanent, sister Academies established in both Switzerland and Egypt.Responsible for creating, writing, sourcing and managing all courses, content and execution.Negotiating with internal and external stakeholders to execute on brand campaigns that deliver KPI's.Ownership of strategy and implementation of creative, on brand yet commercially driven PR and Marketing activity, including direct marketing, social media and events. This included high profile editorial broadcast pieces, such as an episode feature on Channel Five's The Gadget Show in addition to above the line advertising in relevant publications such as DJ Mag.Responsible for liaising with key equipment and software manufactures to ensure optimum course content against sponsorship opportunities.Working with both in-house and external design agencies and suppliers to ensure creative delivery as per the brand and sponsorship guidelines Execution of consumer research programmes and delivery to business. Strategic use of research insights to inform campaign planning to ensure customer service excellence and continued business growth

Responsible for overseeing all logistical operations for academy classes.Line Management of all DJ Academy staff Management of course operations, top line logistics and DJ/tutor booking, contracts and managementDevelopment and delivery of all B2C communications via social media and traditional PR and Marketing channelsDevelopment and delivery for all B2B communications via networking, social media and trade press coverage Execution of tailored social media activity to engage target audiences through various social media platforms, increasing online brand presence, SEO and traffic to the customer facing website. Ownership of the conception, planning, promoting and successful execution of both online and offline events to promote the brand and increase sales conversionResponsible for sales and conversion from enquiry to bookings inclusive of CRM database and system managementLiaising with suppliers and affiliates to ensure paperwork was received to deadline.

Pioneering director in the set up and promotion of a new event which was run around various locations in London including 93 Feet East, Exit, 2012, The McBeth Involved from the conception of the night, responsible for all activity promoting through various online and offline streams, including use of social media, strategic distribution of flyers/posters and selling tickets, whilst developing opportunities for future events including artist booking, management and liaison.

Management of the bar and front of house of a newly launched, decadent gastro pubProfit margin management and stock controlResponsible for co-ordinating the bar team including team and shift management

Upon qualifying as professional masseur I worked from a home studio offering alternative therapy in Swedish massage and Aromatherapy. This included driving my business through local marketing activity, and through maximising word of mouth referrals by delivering excellent customer service.