Dog, Dog & Dog is a pioneering luxury pet wellness brand at the forefront of enhancing canine health through natural, holistic remedies. As Creative Director, I lead the brand's visual storytelling and marketing strategies, focusing on:- Developing a distinctive brand identity that resonates with discerning pet owners, emphasizing the unique intersection of ancient wisdom and modern veterinary science.- Crafting compelling narratives around our flagship turmeric-based ear care products, highlighting their efficacy and natural origins.- Directing product packaging design, ensuring it reflects our commitment to luxury and wellness.- Overseeing all marketing collateral, from social media content to e-commerce visuals, maintaining brand consistency across all touchpoints.- Collaborating with product development teams to ensure brand values are reflected in new product lines and innovations.- Implementing data-driven marketing strategies to increase brand awareness and drive customer engagement in the competitive pet wellness market.This role showcases my ability to build a luxury brand from the ground up, merging passion for pets with innovative health solutions, and translating complex product benefits into compelling visual narratives.

Led video production for a small boutique production house across three continents, partnering with Fortune 100 companies and start ups to craft visual narratives.Key Achievements:Worked with major brands like Apple, Samsung, Microsoft, eBay, PayPal, Workday, Rightscale + more.Produced partner content for high-profile shows, including Australia's Next Top Model, MasterChef, and Oprah Down Under, boosting brand visibility and audience engagement.Transformed Telstra’s YouTube channel into Australia’s #1 Telco channel, executing a content plan that redefined Telco storytelling.Core Responsibilities:Oversaw content strategy and creative execution from concept to final delivery, ensuring every piece of content met high standards of quality and brand consistency.Directed all production phases to bring stories to life.Supervised post-production workflows, enhancing video content through expert editing, visual effects, motion graphics, and audio design.Produced various content, from social media clips and marketing videos to documentaries, 3D animations, and even a few broadcast TV commercials.Led and mentored a team of creatives who've gone on to do amazing things.

Transformed VIAJIYU from a startup to a million-dollar enterprise, establishing a strong global presence in the fashion industry through strategic growth initiatives.Developed and executed comprehensive content marketing strategies, encompassing campaigns, websites, social media, print catalogs, and high-profile events targeting high-net-worth individuals.Implemented automated systems and streamlined production processes, optimizing efficiency and effectiveness throughout the organization.

Working across the business to create videos for use in corporate communications and marketing. From the CEO blog to YouTube product launches. 3 years at one of Australia's biggest marketers means a lot of experience. The videos took the Telstracorp YouTube channel from 0 subscribers and 100k views to 1,200+ subscribers and 2.5 million+ views.Developed in-house video production capability at Telstra. Production lead for 100+ projects, collaborating with cross-functional teams and agency partners to manage daily content production for social media channels and marketing campaigns.Collaborated with the CMO's office on crafting social media strategy, product marketing, brand visual consistency, campaign briefs, public relations and media strategies for major launches.Managed content strategy, studio operations, creative execution, scriptwriting, videography, storyboarding, producing, supervising post-production workflow, video editing, and motion graphics.

Directed 100+ corporate videos, TV commercials, and music videos for various clients.Managed scriptwriting for 50+ projects, managed production crews for ten major productions, and performed editing tasks for 100+ videos. Won Triple J Filmmaker of the Week for my short film "The Path." Screened internationally at film festivals around the world.