Mr. Samuel Lam Hon-Yuen is a visionary entrepreneur in the Retail-Tech & Art-Tech industries, specializing in the ASEAN-CHINA market. As the business owner of X Social Group and a series of technology companies, Mr. Lam is committed to facilitating global enterprises' entry into the ASEAN-China market through Web3.0 digital transformation solutions. These solutions encompass cutting-edge technologies such as Drone, AI, RWA and VR, enabling businesses to thrive in the evolving digital landscape.In 2023, Mr. Lam actively ventured into the field of art-tech. He served as the PIC of the first-ever Hong Kong Arts Festival‘s Metaverse Art Theater, showcasing the powerful combination of “art + technology.” In the same year, Mr. Lam’s company also launched the world‘s first “Non-Fungible Token (NFT) of Picasso’s ‘Two Women Running on the Beach’ Co-branded with Guizhou Maotai Gift Box,” fully leveraging the policy positioning of the Hong Kong “East-meets-West centre for international cultural exchange hub” and the “Web3 Hub” ecosystem, successfully combining Chinese national brands with top Western art IP, receiving extensive media coverage. Lam also engaged in Drone Light Show and parade of Sail, conducting multiple large-scale shows in Victoria Harbour, Hong Kong.With an impressive track record of securing contracts from renowned international brands and receiving prestigious global awards, Mr. Lam has established himself as a respected figure in the industry. He has been recognized as one of the industry's top strategic thinkers by Campaign Asia Pacific Magazine and has been honored with the Young Entrepreneurship Awards from Hong Kong Baptist University. Additionally, Mr. Lam was presented with the esteemed GBA award by Hong Kong Commercial Daily. Mr. Lam's contributions extend beyond his entrepreneurial success. He actively serves as the Convenor of the Innovation, Technology, and Industry Committee of The Chinese Manufacturer's Association of Hong Kong, a committee member of the Hong Kong General Chamber of Commerce (Innovation, Data & Communication), the PolyU CEO Club, the Hong Kong Baptist University Foundation and HKBU Graduate Employment (ACGE). Furthermore, he shares his expertise as a visiting lecturer of Metaverse Technology (MCS MT) at The Hong Kong Polytechnic University, imparting valuable knowledge and shaping the future of the industry.