Samuel Balsama Email and Phone Number
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A mission-driven, full-stack marketing leader with demonstrable success drives go-to-market strategy and revenue operations for K-12 EdTech & SaaS organizations. **Key Accomplishments**» Grew K-12 educator platform from multi-year declines of subscribers and MRR to sustainable 40% YoY growth in 6 months through lifecycle marketing and funnel optimization. » Increased free trials by 163% to more than 2,000 monthly through SEO, lifecycle marketing, and conversion rate optimization. » Grew Google organic traffic to a parenting media brand by 65% to 3.3 million MAUs in 12 months.» 2024 recipient of eLuma's Empathy Core Values Award What I love:Digging deep into an audience to create high-value content that attracts, informs, and inspires—it's bigger than just quality. Brands with a clear purpose and mission to serve their customers are my jam. Productivity with a passion is what I strive for every day.Skills stack:- Marketing Strategy- SDR Strategy & Management- Marketing Automation & Email Strategy- Search Engine Marketing (SEM)- Search Engine Optimization (SEO)- Social Marketing & Community Activation- Conversion Rate Optimization (CRO)- Brand Marketing- Demand Generation- Positioning & Messaging- Product-Led Growth- User-Centered Product Marketing- Strategic ManagementI love to: Explore and adventure. Discover abandoned mines. Backpack. Mountain bike. Bag peaks. And engaging 4WD Low.
Eluma
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Director Of MarketingEluma Apr 2023 - PresentLehi, Ut, UsAt eLuma, I oversee all aspects of the organization's marketing strategy and operations. Manage a small but mighty team of marketing specialists and strategic vendors to build a brand and capture demand. ** Responsible for marketing organization turnaround, consistently increasing MQLs for our sales and recruitment teams.** 2024 Recipient of the eLuma Core Values Award for Empathy -
Head Of Marketing, Learning PortfolioSandbox & Co Jan 2021 - Mar 2023London, GbDrive the marketing strategy and operations of a cross-functional team for a portfolio of EdTech and digital media brands with a combined 7 million MAUs. -
Director Of OperationsSandbox & Co Jan 2019 - Dec 2020London, GbOversee the strategy and roadmap of a cross-functional, multi-department team across content, marketing and product. Performance of the firm's north start metric, traffic, rose by 25% during the time I served as operations director. -
Director Of MarketingSandbox & Co Nov 2015 - Jan 2019London, GbDirected all aspects of the portfolio's marketing strategy for its education technology and digital media brands. Owned growth marketing of the firm's teacher resource platform, TeacherVision, leveraging data-driven growth strategies, SEO, CRO, marketing automation, and content marketing to drive 40% growth of MRR and Users. -
Marketing DirectorExecutive Answers Oct 2014 - Nov 2015Austin, Texas, UsLed all brand, growth, and product strategies for the firm’s clientele of startup SaaS companies across blockchain, direct-to-consumer, B2B, and EdTech industries. -
Ecommerce Marketing ManagerSchool Specialty Mar 2014 - Oct 2014Greenville, Wi, UsManaged the firm’s ecommerce strategy, design and development of its new ecommerce store, and advised on the digitization of its physical assets. -
Senior Marketing ManagerMeltwater Group May 2011 - Oct 2013San Francisco, California, UsResponsible for the firm's corporate website redesign, managing a $1 mil budget for design, development, content creation, and translation to 12 languages. The site was launched on-time and on budget with significant improvements to qualified traffic and demo requests for the sales teams. -
Marketing Manager, Meltwater BuzzMeltwater Group May 2011 - Jan 2013San Francisco, California, UsManaged social media marketing, inbound marketing, and product marketing. Responsible for new feature launches, including positioning, customer-facing messaging, customer communications, content marketing, sales asset creation, and sales training through live webinars. -
Creative DirectorMesh Interactive Agency 2006 - 2011Boston, Ma, UsManaged key accounts and led client creative and digital strategies. Started as the firm's first full-time employee as a graphic and web designer, building brand identity packages and programming websites with HTML/CSS & JS.
Samuel Balsama Skills
Samuel Balsama Education Details
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Southern New Hampshire UniversityMarketing -
Mount Washington CollegeGraphic Design
Frequently Asked Questions about Samuel Balsama
What company does Samuel Balsama work for?
Samuel Balsama works for Eluma
What is Samuel Balsama's role at the current company?
Samuel Balsama's current role is Helping B2E Education Companies Grow Revenue & Full-Stack Marketing Leader | Director @eLuma | Can't Function w/o Coffee.
What is Samuel Balsama's email address?
Samuel Balsama's email address is sa****@****ail.com
What is Samuel Balsama's direct phone number?
Samuel Balsama's direct phone number is +161795*****
What schools did Samuel Balsama attend?
Samuel Balsama attended Southern New Hampshire University, Mount Washington College.
What are some of Samuel Balsama's interests?
Samuel Balsama has interest in Design, Blogging, Social Media, Analytics, Consumer Electronics, Marketing (Social/digital/strategic), Self Learning.
What skills is Samuel Balsama known for?
Samuel Balsama has skills like Digital Marketing, Social Media, Social Media Marketing, Seo, Email Marketing, Web Analytics, Lead Generation, Online Marketing, Marketing Strategy, Online Advertising, Marketing, Advertising.
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