Samuel Balsama

Samuel Balsama Email and Phone Number

Helping B2E Education Companies Grow Revenue & Full-Stack Marketing Leader | Director @eLuma | Can't Function w/o Coffee @ eLuma
Samuel Balsama's Location
Greater Boston, United States, United States
Samuel Balsama's Contact Details

Samuel Balsama work email

Samuel Balsama phone numbers

About Samuel Balsama

A mission-driven, full-stack marketing leader with demonstrable success drives go-to-market strategy and revenue operations for K-12 EdTech & SaaS organizations. **Key Accomplishments**» Grew K-12 educator platform from multi-year declines of subscribers and MRR to sustainable 40% YoY growth in 6 months through lifecycle marketing and funnel optimization. » Increased free trials by 163% to more than 2,000 monthly through SEO, lifecycle marketing, and conversion rate optimization. » Grew Google organic traffic to a parenting media brand by 65% to 3.3 million MAUs in 12 months.» 2024 recipient of eLuma's Empathy Core Values Award What I love:Digging deep into an audience to create high-value content that attracts, informs, and inspires—it's bigger than just quality. Brands with a clear purpose and mission to serve their customers are my jam. Productivity with a passion is what I strive for every day.Skills stack:- Marketing Strategy- SDR Strategy & Management- Marketing Automation & Email Strategy- Search Engine Marketing (SEM)- Search Engine Optimization (SEO)- Social Marketing & Community Activation- Conversion Rate Optimization (CRO)- Brand Marketing- Demand Generation- Positioning & Messaging- Product-Led Growth- User-Centered Product Marketing- Strategic ManagementI love to: Explore and adventure. Discover abandoned mines. Backpack. Mountain bike. Bag peaks. And engaging 4WD Low.

Samuel Balsama's Current Company Details
eLuma

Eluma

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Helping B2E Education Companies Grow Revenue & Full-Stack Marketing Leader | Director @eLuma | Can't Function w/o Coffee
Samuel Balsama Work Experience Details
  • Eluma
    Director Of Marketing
    Eluma Apr 2023 - Present
    Lehi, Ut, Us
    At eLuma, I oversee all aspects of the organization's marketing strategy and operations. Manage a small but mighty team of marketing specialists and strategic vendors to build a brand and capture demand. ** Responsible for marketing organization turnaround, consistently increasing MQLs for our sales and recruitment teams.** 2024 Recipient of the eLuma Core Values Award for Empathy
  • Sandbox & Co
    Head Of Marketing, Learning Portfolio
    Sandbox & Co Jan 2021 - Mar 2023
    London, Gb
    Drive the marketing strategy and operations of a cross-functional team for a portfolio of EdTech and digital media brands with a combined 7 million MAUs.
  • Sandbox & Co
    Director Of Operations
    Sandbox & Co Jan 2019 - Dec 2020
    London, Gb
    Oversee the strategy and roadmap of a cross-functional, multi-department team across content, marketing and product. Performance of the firm's north start metric, traffic, rose by 25% during the time I served as operations director.
  • Sandbox & Co
    Director Of Marketing
    Sandbox & Co Nov 2015 - Jan 2019
    London, Gb
    Directed all aspects of the portfolio's marketing strategy for its education technology and digital media brands. Owned growth marketing of the firm's teacher resource platform, TeacherVision, leveraging data-driven growth strategies, SEO, CRO, marketing automation, and content marketing to drive 40% growth of MRR and Users.
  • Executive Answers
    Marketing Director
    Executive Answers Oct 2014 - Nov 2015
    Austin, Texas, Us
    Led all brand, growth, and product strategies for the firm’s clientele of startup SaaS companies across blockchain, direct-to-consumer, B2B, and EdTech industries.
  • School Specialty
    Ecommerce Marketing Manager
    School Specialty Mar 2014 - Oct 2014
    Greenville, Wi, Us
    Managed the firm’s ecommerce strategy, design and development of its new ecommerce store, and advised on the digitization of its physical assets.
  • Meltwater Group
    Senior Marketing Manager
    Meltwater Group May 2011 - Oct 2013
    San Francisco, California, Us
    Responsible for the firm's corporate website redesign, managing a $1 mil budget for design, development, content creation, and translation to 12 languages. The site was launched on-time and on budget with significant improvements to qualified traffic and demo requests for the sales teams.
  • Meltwater Group
    Marketing Manager, Meltwater Buzz
    Meltwater Group May 2011 - Jan 2013
    San Francisco, California, Us
    Managed social media marketing, inbound marketing, and product marketing. Responsible for new feature launches, including positioning, customer-facing messaging, customer communications, content marketing, sales asset creation, and sales training through live webinars.
  • Mesh Interactive Agency
    Creative Director
    Mesh Interactive Agency 2006 - 2011
    Boston, Ma, Us
    Managed key accounts and led client creative and digital strategies. Started as the firm's first full-time employee as a graphic and web designer, building brand identity packages and programming websites with HTML/CSS & JS.

Samuel Balsama Skills

Digital Marketing Social Media Social Media Marketing Seo Email Marketing Web Analytics Lead Generation Online Marketing Marketing Strategy Online Advertising Marketing Advertising Product Marketing Ppc Analytics Integrated Marketing Project Management Community Management Brand Development Funnel Optimization Search Engine Optimization Online Community Management Project Planning Conversion Optimization Management Team Leadership Marketing Automation Marketing Analytics Inbound Marketing Mobile Marketing User Experience Online Lead Generation

Samuel Balsama Education Details

  • Southern New Hampshire University
    Southern New Hampshire University
    Marketing
  • Mount Washington College
    Mount Washington College
    Graphic Design

Frequently Asked Questions about Samuel Balsama

What company does Samuel Balsama work for?

Samuel Balsama works for Eluma

What is Samuel Balsama's role at the current company?

Samuel Balsama's current role is Helping B2E Education Companies Grow Revenue & Full-Stack Marketing Leader | Director @eLuma | Can't Function w/o Coffee.

What is Samuel Balsama's email address?

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What is Samuel Balsama's direct phone number?

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What schools did Samuel Balsama attend?

Samuel Balsama attended Southern New Hampshire University, Mount Washington College.

What are some of Samuel Balsama's interests?

Samuel Balsama has interest in Design, Blogging, Social Media, Analytics, Consumer Electronics, Marketing (Social/digital/strategic), Self Learning.

What skills is Samuel Balsama known for?

Samuel Balsama has skills like Digital Marketing, Social Media, Social Media Marketing, Seo, Email Marketing, Web Analytics, Lead Generation, Online Marketing, Marketing Strategy, Online Advertising, Marketing, Advertising.

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