Samuel Adebayo Email and Phone Number

Leading insights and foresight in delivering sustainable growth across our categories ahead of competition

Driving insight advisory in shaping opportunities for Beer and Apnads.Spearheading the development of consumer, shopper and retail insights hypotheses and research plans, predicting future market opportunitiesSynthesizing shopper insights into actionable strategies, significantly enhancing brand equity and market penetration for GN brands.Analyzing and communicated insights on the evolving commercial landscape, codifying measurement and evaluation standard to deliver marketing ROI.

Developed advanced market forecasting techniques, leveraging machine learning to predict trends and drive market share gains.Implemented a 360-degree insights approach, integrating structured and unstructured data for strategic planning.Enhanced marketing and commercial strategies, fostering a data-centric culture and achieving significant business growth.

Account Management & Client Delight through Insight Generation and Activation within IPSOS Channel Performance and Customer Experience expertise in West AfricaAssisted by an agile and resourceful team of junior researchers who are growing into industry giants

Led strategic innovations through bespoke research and analytics offerings to drive growth and commercial viability for Businessday Research and Intelligence - the data, insight and consulting division of BusinessDay GroupRedefined BRIU Professional service offerings for more competitiveness as a new entrant in the strategy consulting space in NigeriaLaunched BRIU's first retail performance measurement tool powered by analytics and acute visualizations that help clients stay abreast of their opportunities in trade. Clientele includes top FMCG and retail players in NigeriaCoordinated the re-branding of BRIU for more visibility as an insight and advisory service provider in Nigeria and West Africa

Client & Account Management– Sold and delivered over 10 projects valued at about $1.5m with robust margins by leveraging high quality compliance, efficient cost and operational practicesInnovation & Team Building– Supervised and assisted in coaching and developing junior team members by sharing knowledge, encouraging a culture of learning and building up can-do attitude– Developed Kantar WECA [West, East, and Central Africa]’s first locally sourced insight generation platform powered by Microsoft Power BI and contributed to visualization and analytics initiatives across the business.Trusted Advisory – Project Lead– Worked with top tier clients including (but not limited to) NESTLE, LAFARGE, MONDELEZ, 9MOBILE, HEINEKEN on various strategic studies:– to turn data into insight for action i.e. leveraging analytics and market nuance to re-evaluate their go-to-market strategies through bespoke and tailored approaches for efficient gains and returns in trade and commerce– to win in trade i.e. blocking leakages by implementation of an effective compliance evaluation matrix to diagnose price distortions created by bulk breakers along client’s supply chain; aiding a timely intervention through sanctions on non-compliance and as well as compliance reward in trade.

Client Servicing – Supervisory– Acted in the capacity of Account Director, Retail (TNS Nigeria) for over 16 months (Jan 2016 – April 2017), this role was four steps above my job skale at that time and I was able to sustain and rebuild client account while winning more businesses through contract renewals and commissioning of new sales from both existing and new clients.Project Delivery – Supervisory– Developed strong relationships with clients & implemented appropriate research solutions to drive meaningful insight for clients’ needs (MTN, DIAGEO, FIRST BANK and UNILEVER)– Delivered over 15 research projects with actionable reports to client on precise growth plans used in crafting winning strategies

Client Servicing - Associate– Along with my team, I was actively involved in over 15 projects that delivered actionable research insights to client through accurate and timely delivery of account outputs including data tables, KPIs, presentations, reports and workshops – balancing own analysis and creation of deliverables Project Delivery – Associate– Developed an efficient project management & quality assurance process that was utilized in delivering credible retail census data – one of the such outputs was an enumeration of over 800, 000 outlets across Nigeria with more than 90% outlet find back by client

Client Servicing – Team Support– Contributed resourcefully in redeeming and rebuilding my company’s reputation in the completion of a challenging Pan Nigerian retail census for a top beverage manufacturer in the world after a failed first round prior to my employment. I was also valuable towards sustaining the revenue stream from this client

– Developed the company’s 1st employee database & trained over 30 students on Linux/UNIX administration and Oracle 11g Database Management