Strategic Account & Marketing Manager
CurrentDynamic business leader with a proven track record of building and managing high-performing Revenue Teams, integrating product, sales, and marketing strategies to drive B2B revenue acceleration. Expertise in developing best-in-class BDR/SDR programs and implementing scalable processes and infrastructure to support rapid growth. Skilled in creating contact databases tailored to industry segments and buyer personas and centralizing CRM systems with sales engagement tools for enhanced productivity. Proficient in utilizing simple BD metrics to measure success and drive continuous improvement.Key Achievements:• Established and led Revenue Team, driving significant growth in inbound and outbound metrics over a four-year period.• Implemented robust processes and infrastructure to support contact database development and CRM integration.• Achieved impressive year-over-year increases in key performance indicators, including Sales Qualified Leads, Quoted Deals, Pipeline Value, and Deals Won, for both inbound and outbound efforts.• Fostered a culture of continuous improvement, leveraging data-driven insights to optimize strategies and drive business growth.Inbound Metrics from 2020 to 2024: Sessions +89.8% YoYSales Qualified Leads +57.6% YoYQuoted Deals +39.2% YoYPipeline Value +32.7% YoYDeals Won +20.3% YoYOutbound Metrics from 2020 to 2024: Prospects Contacted +78.3% YoYProspects Replied/Qualified +7.8% YoYQuoted Deals +32.6% YoYPipeline Value +24.9% YoYDeals Won +16.4% YoY