Developed and managed META ad campaigns, running ads weekly, which resulted in acquiring thousands of emails and numbers. Analyzed ad performance data to optimize spend and guide ad creation, ensuring the campaigns were cost-effective and impactful. I automated email flows, delivering two weekly emails built in Figma, which helped to successfully acquire 5,000 subscription service users across 10 different US cities. My role also involved managing a six-figure monthly media spend as a paid media buyer and conceptualizing and writing ads as a creative strategist. Additionally, I conducted email marketing to a list of approximately 20,000 active readers and achieved Google Analytics Certification.

In my role at IronNet, I sourced key public sector accounts using Salesforce and SalesNavigator, effectively identifying and engaging potential clients. I worked cross-functionally with the video production team to create a prospecting video, enhancing our outreach efforts. My responsibilities included booking meetings through various channels such as phone, email, LinkedIn, and website chatbot, demonstrating my versatility and communication skills.