We help companies enter or expand in Japan through the power of storytelling.We offer marketing solutions that unite data with creativity to drive. And we harness local and international expertise to bridge the gap between Japan and the world. Our clients include major multinationals, global B2B brands, and SaaS leaders. Their success is our success. Reach out to learn how our Tokyo-based team can support you with localising your strategy and creating deep connections to your audience in Japan.

Regular meetups over lunch to discuss marketing & communications trends

Creating sustainable communities by renovating vacant Japanese houses. This is a passion project managed in my free-time with 2 co-founders.Leveraging over 50 years of collective experience, MinkaLife breathes life back into vacant houses in Japan. Through careful renovation we reposition vacant houses, enabling them to become assets to society once more. We de-risk these assets through proprietary data analytics, pre-investment due diligence, post-investment management, and impact measurement during the operational phase.

▪Providing strategic, data-driven consulting services in demand generation, performance marketing, martech and marketing automation for B2B & B2C MNCs in Technology, eCommerce and SaaS sectors▪ Planning, development and optimisation of programmatic, paid search & social, content syndication, lead generation, digital asset production, landing page conversions, CRM engagement and nurture programs.▪ MarTech experience: SFMC, SFDC, Marketo, Google Analytics, Google & Yahoo Ads, Meta, Domo, Jira

▪ Responsible for all marketing communications strategy, planning and budget management, customer journeys and experience, websites, social media, CRM, SEO, analytics, PR & media relations for 7 BUs▪ Established performance tracking, analysis & reporting framework and tech stack, delivering actionable insights to business leaders▪ Led the marketing launch of a boutique hotel, and a real estate development marketing service: branddefinition, go-to-market strategy, production of digital assets, advertising, PR and activation events

Taught Digital Marketing and Analytics at the NYU SPS campus in Tokyo. The course followed an Experiential Problem-Based Learning program delivered via in-class and online sessions.

▪ Japan lead: responsible for developing new business at Fortune 500 accounts, growth strategy, marketing activities, partner acquisition, resource management, creative delivery, budgeting, and P&L▪ Delivered customised tactical execution solutions, marketing outsourcing, managed services and projects across digital experiences, video ads, branding, analytics, VR, training, sales materials, content localisation▪ Developed framework for assessing profitability of existing clients and potential of prospects. Reported to global management and CEO

Japan country lead at a leading full-service B2B marketing agency. gyro is a part of the Dentsu Aegis Network and 2016 Advertising Age B-to-B Agency of the Year.- Responsible for key client relationship management, strategic account direction, account growth, creative management and delivery of global and local B2B marketing campaigns via marketing automation, nurture emails, webinars, events- Country lead role: new business development, P&L, strategic planning, recruitment, training- Raised profile of agency from launch in Japan through PR activities and internal seminars- Lead web and CRM producer role for technology client engagement in Japan. Managed team of producers and creatives in Japan and Singapore

Japan country lead for Dentsu International's B2B specialist agency

Lead for digital agency / production services. Had 6 direct reports in account and delivery management.Responsible for business development activities and the delivery of creative, branding and marketing projects (digital, mobile, social, video, PR, events and print) to Japanese and international companies. Services also include strategic planning, media planning/buying, analytics and reporting.Clients include airlines, banks, consumer goods and pharmaceutical manufacturers, hotels and luxury brands, consulting and professional services firms, marketing technology companies, real estate developers, government agencies and education providers in Japan and worldwide. Major projects:- Integrated marketing campaign for an international property developer (2 years)- Social media management and digital marketing campaigns for an international airline (3 years)- Media production and custom publishing for an international luxury hotel (4 years)Responsible for winning proposals, long-term account management and project delivery.Prior to building the Client Services team, I managed a team of three account executives selling advertising solutions for digital and print platforms.

Delivered business communication and corporate training programmes to multinational companies such as Fujitsu, Mitsui & Co., Nomura Securities, National Australia Bank and Mitsubushi Fuso.

East West Consulting was established over 20 years ago and is the largest executive recruitment company in Tokyo.Placed Japanese bilingual managers into foreign multinationals within the finance and IT industries.

Taught English for all levels of ability from Elementary school to High School and private students in the Japanese countryside. A great introduction to Japan!

Sold personal finance products to wealthy customers at a London branch of Bristol & West (a subsidiary of Bank of Ireland).