Position Roles- Activate partners both digitally & physically to market new product releases & reformulations.- Leverage relationships to capitalize on seasonal events & promote specific products.- Leverage partners likeness to introduce Thorne to new demographics & potential consumers.- Identify brand value aligned influencers that authentically use Thorne & negotiate contractual agreement for syndicated content on their channels with payment exchanged in form of VIK & cash.- Determine key partners to be leveraged at different times for various brand related campaign (including planning, scheduling, or acquiring any necessary & related creative materials to be used within campaign).Onboarding Partners- Enrollment of each new partners into the Ambassador program.- Facilitate the creation of a Partnership announcement to be executed on various channels.- Maintain relationship with internal & external stakeholders of each partnership to ensure all deliverables are being met & the related data is being tracked.- Research & develop relationships with events and organizations for Thorne to partner with & gain exposure- Assist with Social Media (organic content creation & planning, responding to Direct Messages, engaging with partner posts, sharing Organic Partner content, etc.)- Create & provide appropriate UTM tagged links Content Production- Work with partners & internal team members to create content that can be leveraged across Thorne owned channels.- Schedule & execute professional photo & video production shoots with partners to capture content that will be used throughout partnership term(s).- Work with podcast producer & host to determine theme & plan to feature our partners on Thorne’s podcast.- Work with Internal Teams to update website to feature partners when applicable.- Manage & track partnerships to ensure website and any external presentation materials are up to date.- Create content that will be leveraged on Partner’s channels.

Responsible for developing and executing Thorne’s sports marketing strategy to drive brand awareness, customer acquisition, engagement, and sales. Full end-to-end go-to-market implementation of these strategies by leading the development of key marketing campaigns.Sports Marketing Strategy- Develop a calendar putting forward innovative and creative ideas that have clear brand awareness and brand equity goals, leveraging the sport partnership assets- Activate both digitally and physically through Thorne owned channels and Amazon around big sporting events, owning go-to-market process and leading project management.- Be proactive and persistent in working with partners to promote Thorne on partner owned channels.- Identify sport-related influencers and negotiate syndicated content on their channels.- Clearly articulate and communicate relevant learnings up and out to all levels and departments of the company regarding sports marketing.Content Production- Develop innovative ways to create content leveraging our sports partnerships- Schedule and manage video production and photoshoots in collaboration with Creative and sports partners- Generate blog article ideas on sport-related topics with relevant timing and messaging, collaborating with internal teams on copy execution.- Create digital ads leveraging partnership marks across Amazon.Influencer/VIK- Manage VIK contracts and accounts, ensuring individuals adhere to contractual obligations - Work with agents of sports influencers on social postings – provide copy, images, and follow up onexecution.- Analyze incoming partnership requests from a brand and analytical perspective, making recommendations on whether to pursue and engage.- Track and analyze performance of sports influencers and VIK, reaching out to underperforming accounts to find ways to improve.- Seek formal and informal performance assessments, including performance versus expectations and goals, behaviors, and leadership potential.

Creating full digital marketing plans for 3 different profitable divisions of Opportunities Incorporated, including packaging, staffing and printing. Currently, I am responsible for creating and posting valuable content to our followers on 7 different social media platforms. I use Hootsuite to manage our various accounts as well as monitor analytics. By taking full advantage of Hootsuite analytics I have been able to find content that our followers find useful and bring in sales leads. Alongside my daily marketing duties I also perform B2B sales duties. I work to further my knowledge of packaging trends and techniques to help bring value to our prospective customers. To engage with our current and potential customers I partake in cold calling, email follow-ups and on-site customer visits and meetings.

Extensive work with both profitable and non-profit divisions. Fulfilling our digital marketing plan for our State Battery Program. Creative development and upkeep of our company State Use blog. Various experience in sales calls, meetings and presentations.

Multi-tasking, team work, handling money and customer service

Effective small group work. Time management, organization skills and end of day deadlines

Worked with Microsoft Excel, and Microsoft Word. Worked on strict deadlines. Time management and organization skills.

Communications skills, developed rapport with customers. Responsible for opening and closing a restaurant. Customer service, problem solving, organizational skills, ability to multi-task and handle cash appropriately.