Samuel Bussieres Email & Phone Number

Toronto, On, Ca

Greater Chicago Area, Il, Us

Head of Confectionery (4 categories: Chocolate, Candy, Gum, Cough), as well as Seasonal, Front of store and Shopper Marketing. Accountable for P&L, lead team of 15 & cross functional partners to drive business strategies.

Minneapolis, Minnesota, Us

Head of the Snacks Business Unit (15 brands, $200M+ RNS), accountable for P&L, lead team of 8 & cross functional team to deliver brand, portfolio and customer strategies, new products, channels/ ecom and consumer campaigns. • Delivered uninterrupted market share gain by developing portfolio and customer strategy for the Snacks Business Unit• Achieved the top 3 new products of the category in 2020 by developing and commercializing a robust pipeline of innovation• Improved omnichannel strategies by leading the Marketing Centre of Excellence and launching a new consumer journey framework

Minneapolis, Minnesota, Us

Head of the Snacks business unit (200M+ RNS), accountable for P&L, brand, portfolio + customer strategies and consumer campaigns. • Delivered brand equity and top of mind awareness increase on the number one brand by developing purpose and product campaigns• Built strong marketing team culture by coaching and developing direct team & leading the marketing culture and talent council teams

Minneapolis, Minnesota, Us

Head of Yoplait Canada, accountable for P&L and lead new products, consumer campaigns and brand strategies. • Achieved top 2 new kid yogurt in the category in 2017 by leading 3-year innovation strategy• Improved brand equity by 2 pts by leading a packaging redesign and launching Yoplait's first purpose & social marketing campaign

Paris, Fr

Held Group manager positions with increasing responsibilities (size of teams & RNS).• Achieved the #1 position in largest face care segment by developing a new consumer segmentation & brand strategy for Vichy• Achieved the #1 styling brand position by building a new product plan and new communication campaign for Garnier Fructis • Drove 10% growth by leading a complete relaunch of the Garnier haircare line

Paris, Fr

Lead sales, customer strategies + execution for Drugstore accounts • Overachieved sales target by 10% by building strong sales & trade strategies at drugstore accounts for Garnier and Maybelline NY

Paris, Fr

• Delivered fastest growing hair colour brand on the market for 3 years in a row by implementing brand spokesperson strategy & media TV sponsorship

• Supported sales team to win new business by leading consumer insights to promote event marketing and indoor advertising with media agencies

Bachelor Of Commerce - Bcom, Marketing

Master, M. Sc. Communication